Another firearms company just got the YouTube treatment.
Wyoming-based Big Horn Armory announced that YouTube permanently terminated the company’s channel after issuing three strikes against videos that had been online for more than two years without issue.
And here’s the part that has a lot of gun owners rolling their eyes: The videos weren’t new. The rules were.
According to Big Horn Armory, the strikes stemmed from YouTube’s updated firearms policies, which the company says were applied retroactively to older content that had previously complied with platform standards.
In other words, imagine driving 55 mph in 2023, then getting a speeding ticket in 2026 because somebody lowered the speed limit after the fact.
That’s essentially the argument BHA is making.
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The company says the flagged videos consisted of routine firearms content, including range demonstrations and product showcases. One reportedly featured employees shooting frozen chickens, which sounds more like a Saturday afternoon in Wyoming than a threat to civilization.
According to Big Horn Armory, the videos contained no instructions for manufacturing firearms, no modification tutorials, and no direct sales content. Yet they still drew strikes.
The culprit appears to be YouTube’s increasingly restrictive firearms policies.
Among the provisions cited by the company is language prohibiting certain content that depicts individuals holding, handling, or transporting firearms in specific contexts. Big Horn Armory believes those standards have expanded well beyond the platform’s previous rules and are now being applied to videos uploaded years earlier.
The company says it pursued YouTube’s appeal process but was unsuccessful. That’s especially frustrating because BHA notes it had successfully overturned similar strikes in the past.
This time, every appeal was denied. Owner Greg Buchel didn’t sound particularly optimistic about fighting the decision.
“We did not change our content,” Buchel said. “The platform changed its standards and applied them retroactively to videos our community had watched for years without issue.”
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Honestly, that’s the part likely to resonate most with gun owners. Whether you’re a fan of Big Horn Armory or not, most people can understand the frustration of being judged under rules that didn’t exist when the content was created.
The good news for fans of big-bore rifles is that the videos aren’t gone. They’re just gone from YouTube.
Big Horn Armory says its entire video catalog remains available on Rumble, where the company plans to continue posting rifle reviews, hunting footage, product demonstrations, and shooting content.
As for YouTube?
The divide between the firearms industry and the world’s largest video platform doesn’t appear to be getting any smaller.
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is a seasoned outdoorsman, lifelong hunter, and the kind of guy who’d rather track whitetails than scroll social media. As an editor for GunsAmerica, he’s got a sharp eye for spotting both solid gear and bad gun laws. Whether he’s deep in the woods or deep in editorial deadlines, Larry brings a no-nonsense, tell-it-like-it-is approach to firearms, hunting, and the great American tradition of self-reliance. If there’s a hot debate on gun rights or the latest in hunting tech, you can bet Larry’s got an opinion—and it’s probably backed up with both facts and field experience.
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