Henry Repeating Arms is going all-in on Wisconsin. The company announced that it will consolidate 100% of its manufacturing operations in the state, officially moving all production from Bayonne, New Jersey, to its expanded headquarters in Rice Lake, Wisconsin, and two facilities in Ladysmith, Wisconsin. A third Ladysmith facility is set to come online by mid-summer 2025.
The move is all about boosting production capacity and fueling future growth as Henry continues to push firearm innovation. Founder and CEO Anthony Imperato says the shift will improve efficiency, enhance collaboration, and strengthen the company’s reputation for quality.
“We are putting all of our eggs in one basket, the Wisconsin basket, because it makes us more efficient, more productive, and allows for more collaboration amongst our design and engineering teams,” said Imperato.
SEE ALSO: Henry Repeating Arms Salutes The American Legion With New Tribute Edition Rifles
Henry Repeating Arms has long been a leader in the lever-action rifle market, and this transition positions the company for even faster product development and distribution.
With four Wisconsin facilities totaling around 400,000 square feet, the company plans to streamline operations while keeping its focus on craftsmanship and performance.
President Andrew Wickstrom reinforced the company’s dedication to American manufacturing:
“This transition allows us to double down on what we do best—making world-class rifles, shotguns, and revolvers right here in the heart of America.”
With consumer demand for American-made lever-action rifles on the rise, Henry’s expanded footprint in Wisconsin will help the company accelerate production, strengthen quality control, and get firearms into the hands of enthusiasts, hunters, and collectors even faster.
For more details on Henry Repeating Arms and its full lineup, visit www.henryusa.com.
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is a seasoned outdoorsman, lifelong hunter, and the kind of guy who’d rather track whitetails than scroll social media. As an editor for GunsAmerica, he’s got a sharp eye for spotting both solid gear and bad gun laws. Whether he’s deep in the woods or deep in editorial deadlines, Larry brings a no-nonsense, tell-it-like-it-is approach to firearms, hunting, and the great American tradition of self-reliance. If there’s a hot debate on gun rights or the latest in hunting tech, you can bet Larry’s got an opinion—and it’s probably backed up with both facts and field experience.
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Unfortuunately, Wisconsin just elected a liberal Supreme Court judge that will be in office for ten years. This election insures that the Supreme Court of Wisconsin will remain a liberal/leftist court. Mr. Imperato would be better served (as would we all) by moving to a state that recognizes the Second Amendment as a fundamental right.
Why Wisconsin?
There are far better states
Wisconsin is a liberal state. Lots of blue voters in Wisconsin. And nut jobs.
Nowhere in the article does it mention that NJ hates guns and gun manufacturers, which would be one huge motivation to move.
New Jersey is a Forced Unionism state.
Wisconsin is a Right to Work state.
From one Frying Pan (Blue State NJ) to the Fire (Blue State Wisconsin)……What is this guy thinking??………………..must be really cheap land/labor costs in The Cheese State……….Jim
My thoughts too. As a Coloradoan, I saw what they did to Magpul, so really, is this a wise move???
Yeah, I remember when Colorado was Red……that’s what happens when Cali Dems move in and take over the Cities…….will also never forget the MAGPUL debacle………….Florida is Gun-MFG-Friendly, as is Texas (I believe along with some other Southern States)….which is why this move perturbs me……..Colorado is a beautiful State, BTW………
I remember when I first got to Colorado in 2000 we were a libertarian purple (which would be deep red in today’s parlance, but back then…). I came from a conservative part of Texas, but I spent a great deal of time trying to understand how things worked in Colorado before making my first vote. I was blown away by the entire concept for TABOR. Unlike the Cali and NY Dems, I tried to acclimate to the political climate instead of just voting the exact same way I would have before the move.
Now everyone has millions of dollars of money going to ensure elections of specific state senators.