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The Shield X has an MSRP of $599.

S&W Launches New M&P Shield X

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Smith & Wesson just dropped a fresh take on their Shield series, and it’s built to check all the modern carry boxes.

Background checks in July 2025 per the NSSF.

Gun Sales Cool Slightly in July 2025

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The heat may have slowed down some sales, but America’s appetite for firearms is still holding strong — especially in states like Texas, Florida, and California.

A SIG Sauer P320 pistol.

BREAKING: ICE Extends SIG SAUER P320 Duty Pistol Contract

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“ICE agents work tirelessly to safeguard our nation and deserve the most tested and proven sidearm by their side – we firmly believe that is the P320,” he added.

Three OAS 1911 Operator Pistols from Springfield Armory.

Springfield’s New Threaded 1911 Operator AOS

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One of the more relevant enhancements is the Agency Optic System (AOS) — a modular plate system developed with Agency Arms.

SIG Sauer statement on the Air Force base incident.

SIG Sauer Responds After Air Force Pauses M18 Use

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This incident places the MHS program—and SIG Sauer’s flagship military pistol—under increased scrutiny.

Holosun AEMS optics.

Holosun Unleashes AEMS PRO X2 and CORE X2 Optics for 2025

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Holosun steps up its game with the launch of two new red dot optics: the AEMS PRO X2 and AEMS CORE X2.

Chiappa Firearms announces the Big Badger.

Chiappa: Meet the New Big Badger Rifle Lineup

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After the runaway success of the Little Badger, Chiappa launches the Big Badger, a full-sized, break-action rifle chambered in three hard-hitting calibers: .410 Bore, 30-30 Win, and 350 Legend.

GunsAmerica Launches GunsAmericaAI — Revolutionizing Firearm Valuation and Listings with Artificial Intelligence

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GunsAmericaAI is a groundbreaking suite of artificial intelligence tools designed to simplify the process of firearm valuation and online selling.

A Beretta 92FS in ODG.

Beretta Rolls Out OD Green 92FS—Same Platform, New Finish

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Beretta has released a new version of its long-running 92FS, this time dressed in an OD Green Cerakote® finish.

S&W M&P AXE Series.

New: S&W M&P 15 AXE Rifle Series!

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Whether you’re picking up the 11.5” SBR, a 14.5” (not pinned), or the fully loaded 16” PC edition, the AXE lineup is built for shooters who don’t want to compromise between precision, control, and modularity.