The military contractor game has dried up some since the wars have slowed down so a lot of products that hoped for military trials are now trying to make it in the consumer world of guns and gun toys. Perhaps the most advanced at this year’s SHOT Show was TrackingPoint, a monstrous looking rifle and scope combination that is being marketed as fighter plane lock and launch technology for your deer rifle. Tag, Track, Fire.
The TrackingPoint system looks like a big huge rangefinder scope but it is actually an entire weapon system. You buy the rifle and electromechanical optics computer as a package, tuned to the ammo that comes with the gun. At first blush it felt more like the stuff of science fiction than that destined for the hunting camp, but TrackingPoint was the talk of SHOT Show 2013 for sure. The concept of this device is simple. Rifle accuracy and rifle ballistics have outpaced shooter ability for decades now, and most cartridges are generally not able to be shot at their effective distances because of potential shooter error. First shot hits at ranges of further than 600-800 yards are in the single digits for success percentages in human trials, even with ballistic computers, and if you think about it, there should be a technology that can make this better. From idea to finished working product, TrackingPoint is this technology.









