Industry News

For 2024, Burris grows the Veracity PH lineup with three new models boasting a shorter and lighter design, expanded power factor offerings, two new reticle designs, and an improved optical system ED glass.

Dealers can connect on-hand products directly from the point of sale to the oldest online marketplace for firearms

Smith & Wesson just rolled out their latest creation, the M&P15 Sport III rifle. This new kid on the block isn’t just about looks; it’s designed to handle whatever you throw at it. It’s the latest in the Sport Series, known for its dependability and versatility.

Gun Owners of America (GOA) is gearing up for a big event in Knoxville, Tennessee, this August. They’re launching their first-ever Gun Owners Advocacy and Leadership Summit (GOALS), and it’s shaping up to be a big deal.

Taking center state on day 1 of the three-day auction was the sale of the colossal “Fat Mac” .950 JDJ, a rare and massive firearm, which fetched an impressive $99,875!

SK Guns®, the Nation’s only series-driven, limited-edition manufacturer of custom firearms, is proud to announce the release of the Pascual Orozco-inspired firearm, the third production in the historic Mexican “La Revolucion” Series.

There’s more. ATF took the unprecedented move to “name-and-shame” businesses that saw their licenses revoked or that ceased operations.

Remington Ammunition has officially kicked off the Full Safe Sweepstakes – Big Green’s biggest consumer sweepstakes yet.

Armasight, the trailblazer in Thermal and Night Vision, ignites Q1 with an exclusive dealer promotion.