High end optics have historically not done well in the American market, We will spend any number of hard earned dollars for the newest and greatest rifle in the newest and most devastating caliber, but when we go to buy a scope for it, we cheap out. Europeans tend to go the opposite way. They will take much more pride in a fine optic than a fine rifle, and that is where they prefer to spend their money. An American will put a $500 scope on a $3,000 rifle, whereas a European will put a $3,000 optic on a $1,000 rifle.
I don’t know when this changed, but it is recent. All of a sudden, right here in the good old USA, optics in the $1,500 plus range have come into focus in the market (pun intended), and people are buying them.
