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Big Rock Sports, a longtime distributor in the fishing, hunting, and outdoor space, has officially pulled the plug.
According to a report from SGB Media, the Graham, North Carolina–based company filed for Chapter 7 bankruptcy liquidation, listing just over $100 million in liabilities and making it clear that most unsecured creditors won’t see a dime.
Court filings show $100.9 million in total liabilities, including $83.2 million in unsecured claims, many of which stem from active litigation with vendors, landlords, and service providers.
After administrative costs are paid, the bankruptcy filing states there will be no funds available for unsecured creditors. Bad news for dozens of suppliers caught in the fallout.
Big Rock’s listed assets fall somewhere between $10 million and $50 million, including about $7 million in personal property. Real estate values were listed as “undetermined.”
Notably absent from the filings so far is a clear explanation for why the company moved straight to liquidation, though court documents point to mounting lawsuits and a broader liquidity crisis.
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That liquidity crunch appears to have started north of the border. Big Rock’s Canadian subsidiary, BRS Canada Acquisition Inc., filed for bankruptcy in December 2025 and terminated all 72 employees after liquidating inventory.
A trustee later noted that intercompany funding arrangements with the U.S. parent significantly weakened the Canadian operation’s financial position.
The unsecured creditor list reads like a who’s who of the outdoor industry, including Pure Fishing, Rather Outdoors, and Okuma, alongside former Big Rock executives and investors tied to earlier management buyouts.
Financial firms Stephens Capital and BLHIT Capital alone account for nearly $70 million in subordinated debt.
At its peak, Big Rock operated multiple distribution centers across the U.S. and Canada, managed more than 180,000 SKUs, and occupied over 600,000 square feet of warehouse space.
For now, its website is offline, operations appear shuttered, and one of the outdoor industry’s biggest distributors is officially in liquidation mode.
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