Estimated reading time: 2 minutes
Hickock45 and his son John recently shared bad news across their three YouTube channels. They discussed the significant impact of YouTube’s new policy on gun-related content, which took effect on June 18th.
The father-son duo revealed they had a chat with their Google representative, who informed them of the policy’s severe implications.
Since June 18th, YouTube has removed many of their videos due to new rules prohibiting sponsorships from firearms companies or those dealing in firearms accessories.
Videos posted after this date with such sponsorships could lead to strikes or even the termination of their entire channel. For videos posted before June 18th, only the individual videos face removal.
Hickock45 has long featured these sponsorships, making about 95% of their content potentially violative of YouTube’s updated guidelines. The channel now risks losing its entire library of videos and may have to start from scratch.
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Despite the dire situation, they remain optimistic, hoping to find a way to continue creating content.
“We’re trying to be optimistic. Hopefully, something can be done, and we can figure out a way to keep rolling,” said John in the video.
“All these things that were perfectly fine for what, 15-20 years, are suddenly horrible,” added Hickok45.
They urged viewers to subscribe to all three channels—Hickock45 Clips, Hickock45 Talks, and the main Hickock45 channel—to stay updated as they navigate these challenges.
YouTube’s new policy states that content linking to sites where firearms or related accessories are sold is not allowed. However, links to sites discussing or reviewing these items, without selling them directly, are still permitted.
Hickock45 and John promise to keep their audience informed as they work through these issues, staying hopeful for future opportunities. They remain committed to providing the content their viewers enjoy.
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