Zeiss Goes Woke? Optics Company Responds to Mandating Vax, Giving Pro Staff Guidelines Allegedly from Gun Control Legislation

in 2nd Amendment – R2KBA, Industry News, This Week
Zeiss Goes Woke? Optics Company Responds to Mandating Vax, Giving Pro Staff Guidelines Allegedly from Gun Control Legislation
(Photo: Zeiss USA)

Editor’s note: We want to thank Zeiss for taking the time to respond to our inquiry and using our platform to help set the record straight and tell their side of the story.

As always, we’re interested to hear what you, our readers, think in the comment section below.

GunsAmerica’s email to Zeiss USA GM Robert Pignatoro:

Dear Mr. Pignatoro,

It’s come to our attention that Zeiss USA has been accused of implementing anti-gun and anti-hunting policies with its pro staff. Numerous posts on social media and comments on 2A-related Internet forums discuss the changes in detail, one of which involves the censorship of media.

We understand that Zeiss is referring to this internally as the “SoMe” issue, and as such believe the matter should not be dismissed as gossip. We’re hoping that Zeiss can set the record straight.

From our vantage point, there is no doubt that the dissemination of certain images and material would be detrimental to the pro-2A and -hunting causes. Two easy examples come to mind, depictions of illegal behavior or media that is gratuitously violent or gory. So, standards should definitely be established.

However, the allegations online indicate that Zeiss’ new guidelines call for the censorship of photos depicting responsibly harvested game, the preparation of food from a successful hunt, licensed youth hunting in the field with firearms, the use of lawfully owned semiautomatic firearms, and firearms with distinctive features.

We’re also seeing comments that suggest Zeiss is using contrived language from anti-gun legislation in their communications with pro staff. For example, one such accusation suggests Zeiss instructed pro staff to not “promote” the following:

“Tactical, Semi-auto centerfire rifles, Military coloring/camo, Urban environment, High capacity magazines, Military-style attachments, No adjustable cheekpiece, No extended handgaurd [Handguard], Silhouette targets, Youth with guns, Trophies or dead animals, Hunting sensitive species.”

Finally, we’ve been told by a credible source that Zeiss will be terminating any employee not vaccinated by March 1, 2022. Many gun-rights advocates would argue that this mandate is in direct conflict with the pro-freedom ethos that undergirds our community.

We’re hoping that Zeiss can provide clarity on its alleged changes in policies with respect to pro staff and its supposed vaccine mandate. Our deadline to publish this story is Thursday, Feb. 17, 1:30 p.m. EST. A response before that deadline would be greatly appreciated.

Respectfully,

True Pearce
Managing Editor

Zeiss’s Official Response:

In response to the inquiry regarding our support in the industry and vaccination mandate:

With more than 115 years of history in designing and leading optical product innovation for hunting and shooting, ZEISS has a long-standing position in this industry. It is part of the heritage of our Company. We remain fully dedicated to our continued support of Hunting and Shooting sports.

ZEISS actively promotes the culture and passion of responsible hunting. We have always respected and supported ethical hunting, game management, and wildlife conservation, and we will continue to do so.

As with any responsible global brand, we have internal guidelines of how we as a company communicate with our customers and consumers in all fields of business. This concept is clearly defined, unambiguous, and has remained unchanged in place for many years.

The post and comments on social media addressing our internal, confidential Social Media content approach, pertain only to ZEISS employees and representatives. No aspect of our guidelines for our employees or contractors pertain to personal accounts, or your customers’ personal social media accounts or pages. Our internal brand guidelines in no way impede or restrict anyone – or any organization’s ability, to post or share any content – whatsoever. We fully respect individual freedom in this space.

Regarding your second topic concerning the safety of our employees and customers, ZEISS decision to implement a vaccination mandate was originally driven by the obligation as a Federal Contractor. While we respect the rights of our employees around the world to make informed health care decisions, ZEISS is also a company that has supported medical science consistently over its 175 year history. Our diverse Business Units continue to support the medical, optical and research communities, including involvement in the creation of the Salk Polio vaccine. ZEISS firmly believes that the safety of our personnel, customers, and our community is best served by being vaccinated against COVID-19. 

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  • George February 2, 2023, 12:02 am

    I wonder how they feel about forcing the vax on employees now.

  • C. Williams February 24, 2022, 10:42 pm

    Mind made up, I have leupold from now on.

  • Eddie V February 22, 2022, 1:49 pm

    While THEY, own THEIR company. THEY can make THEIR decisions. I OWN my MONEY and can make MY decision to SPEND it with another company. They are not right or wrong… just gotta live with their decision and I get to live with scopes from other manufactors. NOT MY BUSINESS LOSING CUSTOMERS.

  • db February 22, 2022, 12:45 pm

    As many have already commented, “go woke, go broke”. I won’t be purchasing Zeiss and I will ask friends to think twice about it too. Riddance to Zeiss, Carhartt, NFL, Coca-Cola, Levi’s, Dick’s Sporting Goods, and the list continues to grow.

  • Wes February 22, 2022, 10:37 am

    Just quit buy their products, go woke and go broke.

  • Sam Adams February 21, 2022, 4:46 pm

    Zeiss can join coke,carhart, NFL, subway and the rest of the Traitors. I buy Leupold anyways, it better glass

  • Adam Ruff February 21, 2022, 4:18 pm

    Zeiss is WAY off base if they think they can somehow justify forcing their employee’s to get the bio-weapon injection they are falsely calling a vaccine. That is a fundamental violation of our Constitution, our bodily autonomy, several international human rights laws, not to mention a slew of American laws on the books related to informed consent and personal privacy. The evidence these bio-weapons are deadly dangerous and are in fact killing hundreds of thousands is being exposed right now by the Peoples Grand Jury led By Reiner fuellmich. The evidence of murderous intent behind these shots is overwhelming and damning.

    Even if the evidence of how bad these injections really are did not exist and even if covid-19 was actually worse than the common cold it would still be a gross violation of human rights to force an unwanted medical intervention on your employee’s by threatening their livelihoods. It is just wrong on every level. I also want to point out that your false belief in the safety and efficacy of so called “vaccines” is woefully inaccurate and grossly distorts how effective they are and ignores how deadly they have been throughout history. The polio vaccine for example killed a lot of people when it was released in it’s first form and then many more as time has gone on. Polio was eradicated BEFORE the first polio vaccine was introduced by the way so to say Salk’s so called “vaccine” cured polio is a lie. That particular lie has been spread intentionally by big pharma to justify the holocaust that “vaccines” have actually been throughout history. I suggest you educate yourselves properly on what vaccines have actually done to the world population as opposed to the big pharma created myth that they work (they don’t) and they are safe (they are not).

    So since I have no illusions that Zeiss is going to listen to me or anyone else who knows the terrible truth about the real costs of vaccines (think autism explosion) I am just going to put this in simple terms. I will no longer purchase any scope or other equipment item from Zeiss until they publicly and completely reverse their vaccine policy and apologize to their employee’s for attempting to force them into taking these bio-weapons and apologize to them for violation their Constitutional rights and principles. Until Zeiss does so I will be speaking out against them to my MANY friends who are strong 2nd amendment supporters and gun owners like myself. Zeiss you just made a huge mistake so I hope you have the common sense to correct it. By the way is Zeiss owned in whole or in part by Blackrock or Vanguard? If so I understand where the fascist policies Zeiss is pushing are actually coming from. I will look into it myself to find out.

    Former Zeiss customer Adam Ruff

  • Illinois Downstater February 21, 2022, 3:49 pm

    Opinions are one thing and evidence based facts are another.

    People opine here about freedom and vaccinations. Opine all you want.

    Problem is that freedom from disease is scientifically helped by being vaccinated for a great number of viral and bacterial diseases. That doesn’t seem to square with political beliefs of some people here.

    There once was a time, when the US was seen as a leader in medicine and a host of other things, that medical science gains were something to be rejoiced. It saved lives and misery. You only need to look back in history to see just how brutal life was even 50 years ago. Cancers equaled death. The very thing that is being used to treat previously incurable cancers was harnessed to provide temporary protection from this pandemic virus. So, would you rather get sick for temporary protection or be vaccinated and have little chance of complications resulting in death from this virus? The statistics are clear and data shows that states that have low vaccination rates have much higher death rates from coronavirus. Wearing a suitable mask properly lessens your exposure and lets you do many things that otherwise wouldn’t be prudent to do.

    It’s been turned political and some of the minds here see things only as political vs rational and fact based.

    We all get the marketing emails and video links with perfectly legal content. Problem is that the content inflames people. Bad behavior and name calling has become normalized. It’s a real problem and Zeiss is trying to dance around the elephant in the room. Postings by people that have death in their channel name are free to do so but it paints a bad picture.

    Flame all you want everyone but in order to have freedoms, you need to be responsible. And that responsibility extends to all things in all directions.

  • Jim February 21, 2022, 3:35 pm

    Fuck zeiss fascist scum

    • tom February 21, 2022, 4:19 pm

      that’s a really INTELLIGENT, well thought out \response from an idiot with a brain approximating that of a dinosaur – that’s why discourse and acceptance in america are going into the toilet – because of hot-headed self-righteous, self-absorbed morons like you! Because something is not to YOUR liking you scream your pathetic, ignorant views in your so uneducated manner, sounding like you are ready to kill because YOU don’t agree with something.
      Loud mouths like you remind us of the red-hatted really ignorant people we see on the news screaming about how they were robbed of an election – my gawd, how totally stupid a level can people sink to- if you think the “big Lie” is a fabrication you really need counseling, and an education in Thinking with your Brain!

      • George February 2, 2023, 12:09 am

        Thanks for calling me “red-hatted really ignorant” tom. You dumb ass. You just did the very thing you chewed Jim out for.

  • David F. wiegand February 21, 2022, 2:55 pm

    As I see it, the senior management of this company has succumbed to the enemy line that mandating drugs by injection is OK.
    It’s NOT OK and patriots should let consider this when purchasing ANY product in the future.

  • Tony February 21, 2022, 2:44 pm

    Unfortunately, a majority of the readers (and commentators) are of a mentality that is loudly, screamingly pervading the nation since the lunatic, dictatorial trump and pathetic congressional ass-kissers came to the fore. Many of the comments we read here are truly from under educated, unthinking folks that are in such conflict with any laws of logic or critical thinking (and often thinking in general) as to be somewhat unbelievable .Don’t be so stupid, guns are fine, i have been a lifelong collector, but they don’t consume my life as seems to be evident here. The govt. is not gonna take away our toys (except for certain ones that nobody in a peaceful society needs to privately own).
    Ok i like and want my guns, but i (and you) do not need certain weapons, period. If you think you’re a special forces warrior because you drive around town, strapped and ready to defend the innocent from baddies, YOU are missing a few rounds in your chamber! If you like looking in the mirror holding and stroking your semi auto bump stock AR, YOU have a near empty clip. Wake up, try something many of you obviously haven’t done in many years – Think!

    • Adam Ruff February 21, 2022, 4:30 pm

      You apparently missed the whole point of this article. This is about Zeiss forcing it’s employee’s to take the bio-weapon injection falsely called a “vaccine”. Your comment shows you did not even read the article. Oh and by the way I disagree with virtually everything you just said about guns. You are right about one thing though and that is that the government isn’t going to take away my guns. Not because they will not try to mind you but because I will not allow them to. I personally doubt you are a legitimate supporter of the 2nd amendment but I do support your first amendment right to say whatever foolish tripe you want.

  • Margaret February 21, 2022, 2:18 pm

    More people that believe their opinion is so important that they decided that their loyal employees must have experimental vaccines that do not prevent people from getting COVID and is filled with so many dangerous ingredients that can cause serious life long heath injuries/death. I bet you all didn’t research each item that’s in the vaccine or watch the videos online of things found in the vaccine under a microscope and videos of vaccinated people’s blood under a microscope. How conceited and ignorant you are! Your employees must comply because your opinion is all that matters. Their forced between standing up for their physical health and being able to provide a home food and shelter and all the other necessities for themselves and their family. I will never purchase anything from this company!

  • Richard Thompson February 21, 2022, 9:55 am

    After reading the Zeiss response, their basic answer is resounding and unequivocal: “Yes. The gossip is true. Every single bit”.

  • Randall Slack February 21, 2022, 9:35 am

    I am willing to bet that Zeiss has bowed to the corporate- global gov initiative.They will be be able to do business in the new WEF world of Klaus Schawb.
    ZEISS has chosen peaceful slavery over freedom.Money and wealth over freedom !
    Zeiss you still have time to reverse course and make a stand..
    Refute this globalist agenda.Countries like Canada,Austria,France,Australia are are awake and the US is starting to come out of its slumber too!!!

  • Phillip Tryhard February 21, 2022, 9:11 am

    Zeiss is mandating a vax for a virus that no longer exists. And comparing Polio to Covid is a real stretch, apples to oranges.

    F you Zeiss, I hope all your employees refuse the vax and you are forced to either close your doors or rethink your vax policy.

    I will NEVER purchase another Zeiss product again.

    • Jim February 21, 2022, 2:28 pm

      NO, genius, comparing covid with polio IS A valid comparison, b it many of the readers of this site don’t have the tools to comprehend that, along with many other issues presented here…they are typical brain-dead brainwashed types that support trump.

      • Adam Ruff February 21, 2022, 4:44 pm

        I have the tools to bury you in a debate about the holocaust that the vaccine industry has actually been as opposed to the myths you are pushing here. Any time you want to debate this in public I will be happy to go on a recorded zoom call with you and debate it. Just say the word and then actually show up on the call and we will see if your faith in big pharma is justified or not huh?

        I will give you a huge head start on the debate right now by making a statement which if you can prove me wrong I will concede defeat in the debate. “Covid-19 doesn’t even exist in reality”. There you go, prove me wrong on that and you win. See if you can find a lab anywhere in the world that has an isolated and purified sample from a human host of covid-19. Of course you are going to have to learn about isolation and purification first but I just gave you your chance to smash me in a debate, so get to it smart guy.

      • Keith February 21, 2022, 6:18 pm

        You are wrong!

  • Sis Vadis February 21, 2022, 9:10 am

    Zeiss must have a corner on opera glasses because they just lost the scope market. Great plan.

  • Mr.M February 21, 2022, 8:58 am

    Any company who mandates the vax is no longer one who gets my money and support. These companies will lose out and either change their mind or go broke.
    Sportsmen will not get vaxed or deal with these companies.

  • Peter February 21, 2022, 8:45 am

    Something doesn’t smell right. I believe this has nothing to do with Zeiss going Woke as a “corporation”but on the contrary, everything to do with the CEO and a few underlings being bought and paid for, or are being bribed or blackmailed to do the Evil’s bidding. Go figure!. Zeiss is NOT my brand.

  • D.J. February 21, 2022, 8:41 am

    ‘ Always been a Bushnell & Redfield guy .

    I thought about building a 98K marksman model ,
    some years ago . But the correct Zeiss would have
    cost more than the rifle . Needless to say , I don’t
    own said rifle .

  • Jason Haas February 21, 2022, 8:13 am

    There was a lot of talking going on in their response, but they never answered either question. Typical liberal rebuttal is to say a lot but not ever focus on the questions being asked.

  • Phil February 21, 2022, 6:53 am

    I have only one Zeiss scope. It was mounted on a Tikka T3 I bought. It has been a good scope. The only new Zeiss product I have bought is their lens cleaning wipes. Guess I’ll be looking for another brand of lens cleaner. As for the scope on my Tikka, I’ll continue to use it, but I’ll cover the name with black tape. Zeiss, you can have your requirements and I have mine…Freedom.

  • Shawn McEwen February 20, 2022, 11:14 pm

    Hey Charles Church, thanks for those kind words. Keep it up, buddy. By the way, don’t wait too long to cash those checks I sent you. And you can keep all those sample rifle scopes I sent you to review. Thanks again, buddy ‘ol pal, best regards, Zeiss USA GM Robert Pignatoro.

    PS– Does anyone know if Leupold or Leica needs a GM, I sure wouldn’t mind workin’ for them.

    PPS– I just got invited to the Whitehouse by YOU KNOW WHO !!! I think I’ll wear my red mask.

  • Walleye February 20, 2022, 9:53 pm

    Typical corporate gobbledygook in a failed attempt to hornswoggle customers.

    Nightforce optics are similarly priced, but are American made and of much higher quality without all the wokey double speak.

    • W February 21, 2022, 11:51 pm

      NOT all Nightforce optics are made in the USA. Read the labels before you purchase.

  • bob onit February 20, 2022, 5:31 pm

    unertl ,bushnell ,might be a few more out there .just how many commie scopes are out there?

  • earl ridolphi February 20, 2022, 8:42 am

    Any corporation has the right to make requirements of their employees and any customer of any corporation has the right to agree or disagree, which is usually done by purchasing or buying another brand. While Zeiss was a leader in their line of optics in the past, today consumers have many options…..and my Zeiss purchases are now limited to those I made in the past, I choose to not purchase from Corporations led by people who would dictate the choices their employees make in health care and in freedom of speech…….

  • Western Hunter February 19, 2022, 5:07 pm

    Hmmmmm……no hunters, tacticle shooters, AR owners, people with hi-capacity mags and people in camo…..limiting your market to vaccinated bench shooters seem like a losing strategy! Won’t loose my business I’ll take a made in the USA vortex viper anyway!

  • Maglide February 19, 2022, 3:03 pm

    Just became grand parents several months ago, another on the way. Watch a former Pfizer toxicologist list off 3 pretty good reasons why we should not be vaccinating pregnant women, that mandates are pressing to do.

    The crazy thing is, they are nurses. They were told when they HAD SYMPTOMS, to come in and care for some compromised patients including infants with cancer, people on chemo, etc. Now that they are over covid, they have to get the shot or else. SO the hospital is more afraid of someone who has natural immunity and is not symptomatic, than a covid positive symptomatic person.

  • Bemused Berserker February 19, 2022, 9:27 am

    Well, Zeiss can remove me from their roster and emails.
    Another Manufacturer will get my future business.

  • G4b4yan February 18, 2022, 10:45 pm

    I think that Zeiss is a good example of “GO WOKE GO BROKE”
    I have 2 of their scopes and they’re good but not good enough for me to buy another, considering options of other mfg’s and their stance on CRT and excess masculinity proffer by the crazy left wing nuts!
    ENJOY YOUR DEMISE IN MY HOUSEHOLD.

  • timothy w frisby February 18, 2022, 9:17 pm

    any company that forces their employee’s to take the poison Jab deserves to be put out of business!
    I can not believe how little Zeiss cares about life. No one should buy anything from them, NO ONE!
    It seems our buying power seems to be the only weapon we have to use right now.
    We have to be all united to stop all evil. lets go Friends!

  • Ronald Simpson February 18, 2022, 9:05 pm

    Get Woke Go Broke, I will boycott each and every company that caves to the left regardless of their so called reasoning.

  • Chum Lee February 18, 2022, 9:00 pm

    I really owe two apologies to Zeiss. One for visiting their Shot Show event and interacting with their representatives as an unvaccinated individual, and ineffectively “wearing” my ineffective cosmetic mask. Two, for committing to be a customer and seller of their products, which I will as of now not be.
    Sorry Zeiss.
    Sorry Zeiss.

  • M. Dobbs February 18, 2022, 6:59 pm

    So much for freedom in America with a FASCIST company like Zeiss and many others doing the bidding of this corrupt administration. Thanks for telling us that our beloved freedom of speech and GOD given rights to make a decision over our own bodies mean nothing to this woke company. I wish all corporations would just put their FASCISM out for all to see so we can do business with FREEDOM loving companies. You need us more than we need you.

  • Ron Fielder February 18, 2022, 4:36 pm

    Good Riddance !!!

  • Joe February 18, 2022, 4:21 pm

    I still like Zeiss.

    I don’t like “woke”.

  • Scott February 18, 2022, 4:19 pm

    Zeiss has always been known for the clarity of their optics, however, the level of obfuscation given in their response is epic. The vaccine ban on federal contractors was halted by the courts, yet they refuse to go on with it without the cover of an underlying federal mandate shows how different the cultures are in Germany, and German-owned companies, and America’s. Zeiss has been holding on to its market share based on a prestige, legacy reputation. Technologically speaking, they no longer hold the quality edge they once did with many competitors at par with them. They don’t have the margin to take this marketing approach…Nightforce, if you’re ready, here’s my debit card number…

  • Shanz February 18, 2022, 2:32 pm

    Comparing the Covid flu shots to a Polio Vaccine is disingenuous and ridiculous.
    Thx for the heads up, I’ll stick to companies who support freedom.

  • D. Williams February 18, 2022, 2:29 pm

    I am selling every Zeiss produce I own and will never buy another and will tell anyone who will listen.

  • Jed A Peeler February 18, 2022, 1:46 pm

    Zeiss, like Dick’s Sporting Goods, has forgotten who it’s customers are. I will buy other brands, starting today. I do not like being talked down to by elitists.

  • JOHN PENCE February 18, 2022, 12:34 pm

    Yeah, too bad a vaccine has not been developed. The shots being MANDATED are not vaccines as they do not PREVENT anything. Just because that midget in charge changes the definition doesn’t alter the fact. My body, my choice. I am sure that this company doesn’t MANDATE any of the true vaccines already out there for any employee.

    • Jrp February 21, 2022, 11:24 am

      Well said.

  • Kevin Hansen February 18, 2022, 12:16 pm

    That simplifies future optics purchases.

    Thanks and goodbye Zeiss.

  • Stephen February 18, 2022, 11:41 am

    Their response was worse than no response. They eliminated all doubt with their doublespeak and avoidance of the issues they were asked to address. Ironically, they make a product that helps people shoot straight but they can’t speak straight. Not speaking straight speaks volumes. They are dead to me.

  • Tom Walker February 18, 2022, 11:20 am

    I guess they don’t follow the science, just more sheep to control.

  • KOldman February 18, 2022, 11:08 am

    So many great brands. Easy to not choose this one.

  • Tired Of It February 18, 2022, 11:03 am

    Their answer sounds like it only pertains to their own employees? Still, how wokeness of them! Companies continue to miss the POINT!

  • Archangel February 18, 2022, 10:40 am

    So Zeiss is off my list – if they gave a darn about “medical science” as claimed, they would know that the actual medical science shows the vax is ineffective and the “science” behind it is more POLITICAL science than medical science

  • Brian February 18, 2022, 10:38 am

    Clearly this is coming from their headquarters at the REICH. Spend your money with those who promote that which you are spending your hard earned money on.

  • Grahm February 18, 2022, 10:24 am

    “While we respect the rights of our employees around the world”, (we will crap on those rights for a profit).

    “ZEISS is also a company that has supported medical science consistently over its 175 year history, (until now), again because we make more money in the medical field.

    Talking out of both sides of there mouth. I think Zeiss has a bigger market in Medical community, so of course that is who they will side with.

    Just added Zeiss to the list of companies I will no longer do business with!

  • MeK February 18, 2022, 10:22 am

    How Sad it is that Zeiss has cowed down to the Brandon’s Third Reich mandates and blackmail edits. So I am also guessing that the majority of Zeiss revenue stream is from DOD and then how ironic that all those over priced POS’s will wind up left behind in Afghanistan & Chino. I now regret that I own one.

  • Wayne February 18, 2022, 10:06 am

    ZEISS, I don’t need you to protect my health; I was hoping you would help protect my freedom. My business goes elsewhere.

  • Randy Rowley February 18, 2022, 9:57 am

    Charles Church – you do realize that Joe and the Ho would gleefully take your guns, right? Every last one. I hope you’re enjoying Sleepy Joe’s economy with $10 burgers and him leaving billions of dollars of military equipment for our enemies to use. I’ll take a Patriot like Trump any day over a socialism-loving, America-hating DemonRat!

  • Donald Carter February 18, 2022, 9:47 am

    It’s pretty obvious at what’s going on. You’ll start seeing every firearm, firearm related industries take this approach. Remington just agreed to pay out $73 million dollars to the families of Sandy Hook victims, because of marketing. The lawsuit targeted the marketing strategy rather than the industry just for being the manufacturer used.

    • Donald Grogan February 18, 2022, 12:28 pm

      Remington did not agree to anything, they are out of business. Four insurance companies agreed on the settlement. The firearms industry is still protected, as well they should, for these type of political based lawsuits.

      • Allen February 18, 2022, 4:39 pm

        Yes but insurers now have a precedence of paying out and how long will it be that insurance companies start raising rates for any business in the firearms industry right down to the individual owner? You can’t tell me that large insurance companies aren’t woke and now might have an out on Insuring manufacturers, retailers and owners. My insurance company already charges more and wants my serial numbers, which I won’t give them, for over a certain amount of coverage. Eventually we wont be able to afford anything the government deems unnecessary like a V8 truck. And the government wont have to lift a finger to do it. I just can’t see this being the end of this with the settlement.

  • Fal Phil February 18, 2022, 9:38 am

    Me too. Looks like a TRACT is in my future.

  • Andy Hollman February 18, 2022, 9:31 am

    Hope plenty of gun haters buy scopes. I’ll never buy another zeiss product.

  • Smitty February 18, 2022, 9:08 am

    Good to know which companies require people to receive unnecessary injections against their will to retain their employment. I’m part of a large long range shooting community in my area. I’ll be sure to make everyone aware that Zeiss chooses their masters in government over the freedom of their employees.

  • Jasmine February 18, 2022, 9:07 am

    Support a parallel economy by doing research on where and who your money goes to. Who is John Galt?

  • Clint W. February 18, 2022, 9:01 am

    A new category on Jeopardy, “Company With the Best Weasel Worded Answer for $1000”. Zeiss

  • Chief February 18, 2022, 8:47 am

    G O O D B Y E ZEISS!

    It’s funny, my wife was just saying how when I finally make the decision to be done with something, or someone, I never, ever, go back.

    Welcome to my “terminated” list, Zeiss. Good riddance.

  • Brian February 18, 2022, 8:40 am

    Sounds like a non-answer, definitely appears too “woke” for me.

  • Charles Church February 18, 2022, 8:35 am

    Good for Zeiss. The fact that they care about the health of their employees and are forcing the vaccine will help end this mess that Emperor Trump created. There are no microchips or ground up babies in the shot.

    • John R Willis February 18, 2022, 9:24 am

      #1- This “vaccine” does NOT prevent one from getting covid or from spreading covid. #2- Seek help with your TDS. #3- Brandon has done far more damage to our once great Nation than Mr Trump ever did.

    • Randy Rowley February 18, 2022, 9:46 am

      You do realize that Joe and the Ho would gleefully take your guns. Every last one. I hope you’re enjoying Sleepy Joe’s economy with $10 burgers and him leaving billions of dollars of military equipment surg or enemies. I’ll take a Patriot like Trump any day over a socialism-loving, America-hating DemonRat!

    • Will B February 18, 2022, 7:48 pm

      Charles Church, You know better man. How much do you get paid for these posts?

    • Charles Church February 21, 2022, 7:48 am

      I’m not saying Biden is the answer to our problems. I voted for Trump in 2016. Didn’t vote in 2020. Trump did help the economy and help defend the 2A. But his method of addressing COVID was flat out retarded. No mask, drink Lysol. Jesus. We’re coming up on a million dead now. And something like 1 or 2% of all senior citizens. That’s outrageous. Every one of us got a ton of vaccines as children but no one gets butt hurt over that. Sure the vaccine doesn’t prevent Covid 100% of the time, but it does maybe 70% of the time and 90% of the time your symptoms are mild. So yeah, the more people get the shot, the ability for it to kill and spread decrease a bunch. It’s science people.

    • Rouge1 February 21, 2022, 9:11 am

      Hey Charles I hear that the covid death jab cures stupidity and gullibility and it looks like you need a booster.

    • Jrp February 21, 2022, 11:36 am

      Sorry Charles but this bubble you are in is going to break and hopefully sooner than later. The longer it takes for you to realize they have been taking you for a ride the better. They have created a false reality that you need to wake up from. Do some of your own research instead watching the nightly news. The truth is coming and it isn’t pretty.

    • Tat2dMFr February 21, 2022, 1:59 pm

      You sure about those ground up babies? I received 3 jabs and a red pill from JFK Jrhimself.

  • Thomas Hayden February 18, 2022, 8:25 am

    They should have left it as saying it was a vaccination mandate as a federal contractor. That would have been fine. But they didn’t. They had to say more, because they BELIEVE in forcing a foreign substance in their employees bodies. Assaulting freedom, in an industry whose fabric is freedom, is incredibly tone deaf.

  • Rex February 18, 2022, 8:17 am

    “ZEISS decision to implement a vaccination mandate was originally driven by the obligation as a Federal Contractor”

    Zeiss is a sellout and puppet of the corrupt Federal government and Big Pharma. Forcing employees to take an experimental drug to remain employed under the guise of “safety” is fascist. Therefore, I will never purchase a
    Zeiss product. May they go broke.

  • Chris Thomas February 18, 2022, 8:16 am

    I have a hunting buddy that has nothing but Zeiss optics on his firearms. Great optics! He can afford them and I can’t! I was going to break down and buy one but after this article I think my business will go to Leupold. Thanks for keeping me from going to the dark side!

  • Bobby February 18, 2022, 8:11 am

    Wow, I was planning on my first Zeiss scope purchase, but not now. What a bunch of woke cowards. Will never do business with a company that compromises it’s values. Will Zeiss pay for a side effects from the shot for it’s employees? I don’t think so.

    So sad, I guess those hours of research on Zeiss glass was for nothing.

    Thanks Guns America for the article.

  • Muleskinner February 18, 2022, 8:02 am

    So, another WOKE company bites the dust. Their FU response to the Second Amendment Community makes my future optics purchase decisions simpler.

    I simply do not understand how these progressives-supporting companies fail to understand that consumers have a choice and that they have competitors from whom freedom-loving buyers can choose to make their purchases. Zeiss is dead to me and I will share their betrayal with other Patriots who wish to spend their hard-earned dollars only with companies who will not stab their customers in the back in collusion with Leftists.

  • Patriot February 18, 2022, 8:01 am

    what do you expect from a NAZI company,,make sure every gun owners hears this,and STOP buying ZEISS products,hurt them where it hurts,their wallet,

  • William Wallace February 18, 2022, 7:50 am

    Thanks for the heads up. “Was” looking forward to my first Zeiss scope purchase… but not now. I will never purchase another Zeiss product.

  • PacosMojo February 18, 2022, 7:44 am

    So, Zeiss just confirmed each allegation. What a shame.

  • John D. Gallagher February 18, 2022, 7:34 am

    Done with Zeiss.

  • Big Boy February 18, 2022, 7:30 am

    Why are all the big companies giving in like pansies, goes to show once they get big they hire liberals and its over from there, will never buy zeiss period, no balls

  • Ron Y February 18, 2022, 7:08 am

    And another woke company that will not get any of my money. Shame as I am looking to purchase some nice optics. These idiots seem to forget who their targeted consumers are. Go Woke, Go Broke!

  • Mac Stevens February 18, 2022, 7:06 am

    Have a lot of scopes, in fact too many scopes. But that goes with having too many guns if there was such a thing. After the many purchases I’ve made I was contemplating the next purchase to be a Zeiss scope. That contemplation just came to a screeching halt. I will never buy a Zeiss product ever. Now I’m glad I can say I’ve never purchased one in the past as well. And if I had I’m not sure if I’d attempt to sell it (no one I know would want it now) or just put a bullet thru it.

    • Jerry February 21, 2022, 10:32 am

      I worked for dicks golf & clothing store when it was a real sporting goods store for 20 years (left in 1997)–won’t even go near the place now.
      By the way no such thing as too many guns. Guns are like jell-o “always room for more”

  • Dr Motown February 18, 2022, 6:57 am

    So, despite courts striking down mandates (except for the military, sadly), Zeiss will still forge ahead. Also, they will not “internally” promote “non-woke” items like “tactical rifles,” “camo” and “high-capacity magazines.” Translation: they’re going woke, possibly fearing a lawsuit like the one that Remington’s insurance companies egregiously settled. SMH

    • Robert February 18, 2022, 11:47 am

      Remington should have never settled that lawsuit. I’m sorry their children died but it is not the responsibility of the firearm manufacturer. It set a dangerous precedent, and the Supreme Court REFUSED to hear the case. The supreme court could have easily struck down this case because it had no legal basis. Gun Manufactures cannot be sued for misuse of their products, yet they were.

      The “conservative” Supreme Court really let us down on this one. Advertising firearms is perfectly legal, the fact that they were sued for it is crazy. This could open up other companies for baseless lawsuits. Gun companies will now have to stop advertising firearms for fear of being sued when some nut job goes crazy.

      I think the auto manufacturer should now be sued because that guy killed all those people with a car in Wisconsin. Did they advertise that car? If so that must mean they a liable based on this stupid Remington lawsuit. I would have strung this out in court forever. With endless appeals, they would have never gotten paid and eventually Remington would have won because it was a baseless lawsuit. Nothing but greedy parents blaming the wrong people for a tragedy.

  • Kb31416 February 18, 2022, 6:35 am

    Get woke, go broke.

  • Ricardo Riostirado February 18, 2022, 6:35 am

    Another manufacturer-company that I will not patronage. Hope all your woken costumers keep your business going.

  • D Sellers February 18, 2022, 6:27 am

    I appreciate Zeiss’s freedom to operate in the manner in which they choose. I will use my freedom to choose to take my business elsewhere.

  • Drew Read February 18, 2022, 6:01 am

    If you don’t like unproven vaccines…….
    Stop supporting the companies who make, promote, administer, sell and require them. Vote your rights in elections, don’t spend your money there and speak out.

    • Kris Blain February 18, 2022, 8:20 am

      The vaccine mandate is still in effect for military contractors as well as military personnel. Don’t know how much of their revenue is from dod but I do understand that, the rest is just bowing to the PC crowd.

      • Bill February 18, 2022, 10:40 am

        The mandate on federal contractors has an injunction and cannot be enforced at this time. Multiples cases pending in multiple courts but not going to be heard for months. So they are lying about that part.

  • JH February 18, 2022, 5:23 am

    Absolutely disgusting, cowardly response from ZEROS, I mean ZEISS. With that response, now knowing their policies, I can only hope they go bankrupt, never to be heard from again. After seeing this disgusting admission from ZEISS, I will never again use another ZEISS product. Congratulations ZEISS, on making a never customer.

  • A. Tracy February 18, 2022, 1:59 am

    This is far more complex. Contacting with the government requires companies to comply with their rules. The government is by far the largest buyer of Zeiss, they can’t tell their largest customer to pound sand, or everyone would be unemployed. The fault isn’t on Zeiss, it lies squarely on the executive branch for exceeding its Constitutional authority. That’s like saying your neighbor is in league with the bad guys when they hold a gun to his head. I think they should have more clearly articulated their duress, but I know who is actually to blame. Let’s go Brandon!

    • MIke S. (old vet) February 18, 2022, 9:07 am

      And because these companies are unwilling to stand and deliver when they know damned well that the edicts are UNConstitutional, that this administration (and many others before it) does anything they damned well please. We have given our country over to petty tyrants without even lifting a pinky to fight. Zeiss can go to hell. They, like so many others, care nothing about America or freedom. All they care about is $$$. They’ll soon lose that $$$, as the tyrants nationalize all business.

  • Jason stone February 17, 2022, 10:40 pm

    Sadly after myself, family and friends have been proud owners of zeiss scopes for over a decade none of us will ever purchase another product from a company that refuses to support the freedom of their employees.

  • ClearlyInsane1 February 17, 2022, 8:51 pm

    Looks like the response was 100% marketing/leadership double-talk. They didn’t directly answer any of the questions. The worst is that they obviously are still going with the vaccine mandate, ignoring the medical science that acquired natural immunity eliminates the need for an artificial vaccine and that the vaccine does nothing to prevent catching COVID-19.

    Bye bye Zeiss.

  • Jonathan Neil Speegle February 17, 2022, 6:36 pm

    So…guilty on all accounts and goosestepping proud of it to boot!

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