{"id":99269,"date":"2018-10-18T16:36:38","date_gmt":"2018-10-18T20:36:38","guid":{"rendered":"https:\/\/www.gunsamerica.com\/digest\/?p=99269"},"modified":"2018-10-18T16:36:38","modified_gmt":"2023-08-31T21:08:11","slug":"nra-partners-cordova-yeti-controversy","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/nra-partners-cordova-yeti-controversy\/","title":{"rendered":"NRA Partners with Cordova Coolers in Wake of YETI Controversy"},"content":{"rendered":"<div id=\"attachment_99270\" style=\"width: 410px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers.jpg\" target=\"_blank\" class=\"clickTracking\" campaign=\"nra-partners-cordova-yeti-controversy\" title=\"NRA Partners with Cordova Coolers in Wake of YETI Controversy\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-99270\" title=\"NRA Partners with Cordova Coolers in Wake of YETI Controversy\" class=\"size-medium wp-image-99270\" src=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers-400x256.jpg\" alt=\"NRA Partners with Cordova Coolers in Wake of YETI Controversy\" width=\"400\" height=\"256\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers-400x256.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers-150x96.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers-768x491.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers-1024x655.jpg 1024w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers.jpg 1057w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-99270\" class=\"wp-caption-text\">Cordova coolers are made in the USA! (<em>Photo: Cordova\/Facebook<\/em>)<\/p><\/div>\n<p>The National Rifle Association announced this week a licensing partnership with Cordova, a maker of high-performance coolers.<\/p>\n<p>\u201cThis is an exciting new partnership for us,\u201d said NRA Executive Director for Advancement Tyler Schropp in a press release.<\/p>\n<p>\u201cCordova is a company that has an unrelenting commitment to the Second Amendment and respect for our freedoms,\u201d continued Schropp. \u201cThey build a quality American-made product that stands up to the needs and the lifestyles of our members.\u201d<\/p>\n<p>Based in Idaho, all of Cordova\u2019s coolers come with a lifetime warranty, a testament to their toughness and sound construction. Beyond making premium coolers, Cordova is \u2014 as mentioned \u2014 an unabashed supporter of the right to keep and bear arms. The \u201c2A Is In Our DNA,\u201d states one of Cordova\u2019s slogans.<\/p>\n<p>The NRA\u2019s decision to work with Cordova comes in the wake the YETI controversy. One will recall that in April of this year, YETI cooler \u201cSuddenly, without prior notice\u2026 declined to do business with the NRA Foundation,\u201d according to former NRA president and current lobbyist Marion Hammer.<\/p>\n<p>Hammer said that YETI refused to explain \u201cwhy\u201d they terminated the relationship, leaving many to speculate that YETI was caving to the post-Parkland anti-gun hysteria.<\/p>\n<p>In its own statement released three days later, YETI challenged the NRA narrative, claiming that it offered the gun lobby a new deal, \u201can alternative customization program.\u201d Further, the Austin-based company claimed to be \u201cunwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.\u201d<\/p>\n<h2>SEE ALSO:\u00a0<a href=\"https:\/\/www.gunsamerica.com\/tom-selleck-resigns-nra-board-of-directors\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"nra-partners-cordova-yeti-controversy\" title=\"NRA Partners with Cordova Coolers in Wake of YETI Controversy\" rel=\"bookmark\">Tom Selleck Quietly Resigns from NRA Board of Directors<\/a><\/h2>\n<p>NRA punched back saying that YETI was doing &#8220;damage control&#8221; following immense backlash, while also pointing out that YETI failed to make good on existing orders.<\/p>\n<p>\u201cNot only would they not take our orders for more coolers, they forced us to cancel orders already in the system that they said they would not fill,\u201d said NRA.<\/p>\n<p>YETI was slammed with hate. Pro-gun folks even went so far as to <a href=\"https:\/\/www.youtube.com\/results?search_query=blowing+up+yeti+coolers\" target=\"_blank\" class=\"clickTracking\" campaign=\"nra-partners-cordova-yeti-controversy\" title=\"NRA Partners with Cordova Coolers in Wake of YETI Controversy\">shoot up and blow up their YETI coolers<\/a> on camera in protest of the announcement.<\/p>\n<p>Cordova won\u2019t make the same mistake.<\/p>\n<p>\u201cWe have always stood firmly for the Second Amendment and our collective rights to firearm ownership in defense of ourselves, our families and those in need, as well as our right to pursue recreational activities involving firearms,\u201d Cordova owner Doug McMaster said.<\/p>\n<p>\u201cBeing selected by the NRA to become the official licensed cooler and preferred vendor of this vital organization is a great honor to all of us at Cordova, and we look forward to helping advance the NRA&#8217;s mission to ensure those rights remain intact for future generations of patriotic Americans,\u201d McMaster added.<\/p>\n<p>To learn more about Cordova coolers and related product visit: <a href=\"https:\/\/cordovaoutdoors.com\/\" campaign=\"CordovaCoolers\" target=\"_blank\" class=\"clickTracking\">CordovaOutdoors.com<\/a>.<\/p>\n<h2 style=\"text-align: center\">***<a href=\"https:\/\/gunsamerica.com\/\" campaign=\"BuySellGA_Register\" target=\"_blank\" class=\"clickTracking\">Buy and Sell on GunsAmerica!<\/a>***<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCordova is a company that has an unrelenting commitment to the Second Amendment and respect for our freedoms,\u201d continued Schropp. \u201cThey build a quality American-made product that stands up to the needs and the lifestyles of our members.\u201d<\/p>\n","protected":false},"author":34,"featured_media":99270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,111,216,240],"tags":[132,607,309,122],"featured":[],"hunt365":[],"class_list":{"0":"post-99269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-industry-news","9":"category-s-h-blannelberry","10":"category-this-week","11":"tag-buzz","12":"tag-news","13":"tag-nra","14":"tag-r2kba"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NRA Partners with Cordova Coolers in Wake of YETI Controversy<\/title>\n<meta name=\"description\" content=\"The National Rifle Association has a new partner on the cooler front, Idaho-based Cordova. An unabashed supporter of the 2A, Cordova will not pull a YETI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/nra-partners-cordova-yeti-controversy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRA Partners with Cordova Coolers in Wake of YETI Controversy\" \/>\n<meta property=\"og:description\" content=\"\u201cCordova is a company that has an unrelenting commitment to the Second Amendment and respect for our freedoms,\u201d continued Schropp. \u201cThey build a quality American-made product that stands up to the needs and the lifestyles of our members.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/nra-partners-cordova-yeti-controversy\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T20:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T21:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/10\/CordovaCoolers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1057\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S.H. 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