{"id":96974,"date":"2018-09-04T20:31:52","date_gmt":"2018-09-05T00:31:52","guid":{"rendered":"https:\/\/www.gunsamerica.com\/digest\/?p=96974"},"modified":"2018-09-04T20:31:52","modified_gmt":"2023-08-31T17:34:06","slug":"levi-strauss-end-gun-violence","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/levi-strauss-end-gun-violence\/","title":{"rendered":"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to &#8216;Volunteer&#8217; for Gun-Control Organizations"},"content":{"rendered":"<div id=\"attachment_96977\" style=\"width: 410px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2018\/09\/bergh.jpg\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-96977\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" class=\"wp-image-96977 size-medium\" src=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2018\/09\/bergh-400x267.jpg\" alt=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" width=\"400\" height=\"267\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/09\/bergh-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/09\/bergh-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/09\/bergh.jpg 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-96977\" class=\"wp-caption-text\">Levi&#8217;s CEO Chip Bergh bravely took a stance this week against the &#8220;gun violence epidemic.&#8221; (<em>Photo: Levi Strauss<\/em>)<\/p><\/div>\n<p>In the best attempt to date to unseat <a href=\"https:\/\/www.gunsamerica.com\/dicks-sell-ars-high-cap-mags\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\">Edward Stack<\/a> as the nation\u2019s Virtue Signaler in Chief, Levi Strauss\u2019s CEO Chip Bergh bravely announced this week his company\u2019s support of \u201cyouth activists\u201d working to end the \u201cgun violence epidemic\u201d in America and encouraged other \u201cbusiness leaders\u201d to do the same.<\/p>\n<p>\u201cAs business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,\u201d he said in a recent op-ed published by <a href=\"https:\/\/fortune.com\/2018\/09\/04\/levi-strauss-gun-violence-parkland\/?utm_source=twitter.com&amp;utm_medium=social&amp;xid=soc_socialflow_twitter_FORTUNE&amp;utm_campaign=fortunemagazine\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\">Fortune<\/a>. \u201cWhile taking a stand can be unpopular with some, doing nothing is no longer an option.\u201d<\/p>\n<p>Naming his brand among the \u201cpioneers of the American West\u201d and the \u201cgreat symbols of American freedom,\u201d Bergh outlines three ways he\u2019s hoping to restrict the constitutional rights of his fellow Americans.<\/p>\n<p>First, he plans to establish the Safer Tomorrow Fund, which will dole out $1 million in \u201cphilanthropic grants\u201d to \u201cnonprofits and youth activists who are working to end gun violence in America.\u201d<\/p>\n<h2>SEE ALSO:\u00a0<a href=\"https:\/\/www.gunsamerica.com\/dicks-stock-drops\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" rel=\"bookmark\">Dick\u2019s Sporting Goods Stock Plummets 10 Percent After Poor Sales Numbers<\/a><\/h2>\n<p>Next, Bergh and his company will join Everytown for Gun Safety\u2019s new Business Leaders for Gun Safety coalition. Roughly paraphrasing <a href=\"https:\/\/everytown.org\/businessleaders\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\">Everytown\u2019s website<\/a>, this group is working to join banks and other businesses doing their darndest to bankrupt gun companies and marginalize gun owners.<\/p>\n<p>Finally, Bergh hopes to incentivize his employees to join him in his righteous crusade. Levi Strauss will double its usual employee donation match to anti-gun organizations and pay employees for sixty working hours per year (5 hours per month) to volunteer for the same organizations.<\/p>\n<p>\u201cWe\u2019re encouraging our employees to use their time to make an impact,\u201d he said.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We are stepping up our support for gun violence prevention in multiple ways. Learn more: <a href=\"https:\/\/t.co\/i0dsULENn1\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\">https:\/\/t.co\/i0dsULENn1<\/a> <a href=\"https:\/\/t.co\/dtm0oCeuPk\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\">pic.twitter.com\/dtm0oCeuPk<\/a><\/p>\n<p>\u2014 Levi Strauss &amp; Co. (@LeviStraussCo) <a href=\"https:\/\/twitter.com\/LeviStraussCo\/status\/1036944483479416832?ref_src=twsrc%5Etfw\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\">September 4, 2018<\/a><\/p><\/blockquote>\n<p>Bergh assures his readers he doesn\u2019t want to repeal the Second Amendment or suggest that gun owners aren\u2019t responsible. He\u2019s a former Army officer, after all, and he took an oath to support and defend the Constitution.<\/p>\n<p>Those constitutional rights don\u2019t apply to everyone, of course. Bergh quotes retired four-star general Michael Hayden, who said in a promotional piece for the Giffords Center that \u201csome people\u2026 should never have access to any weapons.\u201d<\/p>\n<h2>SEE ALSO:\u00a0<a href=\"https:\/\/www.gunsamerica.com\/cuomo-murder-insurance\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" rel=\"bookmark\">Gov. Cuomo Calls NRA Carry Guard \u2018Murder Insurance\u2019<\/a><\/h2>\n<p>In a dramatic conclusion, Bergh explains that Levi Strauss has \u201cnever been afraid to take an unpopular stand to support a greater good,\u201d highlighting his company\u2019s support for integration before the Civil Rights Act and for same-sex couples all the way back in the 1990s.<\/p>\n<p>\u201cWhile each one of these stands may have been controversial at the time, history proved the company right in the long run,\u201d he says, courageously. \u201cAnd I\u2019m convinced that while some will disagree with our stand to end gun violence, history will prove this position right too.\u201d<\/p>\n<p>Levi Strauss may have been at the forefront of the Civil Rights movement, but they\u2019re hardly the first company to take a stand against Guns: <em>The Great American Evil<\/em>. Following the Parkland massacre, a variety of companies, including <a href=\"https:\/\/www.gunsamerica.com\/walmarts-ban-gun-ammo-sales\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" target=\"_blank\" rel=\"noopener\">Walmart<\/a>, <a href=\"https:\/\/www.gunsamerica.com\/bank-of-america-stop-lending-ar-makers\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" target=\"_blank\" rel=\"noopener\">Bank of America<\/a>, <a href=\"https:\/\/www.gunsamerica.com\/financial-attacks-franklin-armory\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>, and\u00a0<a href=\"https:\/\/www.gunsamerica.com\/dicks-sell-ars-high-cap-mags\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"levi-strauss-end-gun-violence\" title=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to 'Volunteer' for Gun-Control Organizations\" target=\"_blank\" rel=\"noopener\">Dick\u2019s Sporting Goods<\/a>, announced policies designed to curb the Second Amendment rights of their customers and business partners.<\/p>\n<h2 style=\"text-align: center\">***<a href=\"https:\/\/www.gunsamerica.com\/\" campaign=\"BuySellFreeLocalGA\" target=\"_blank\" class=\"clickTracking\">Buy and Sell on GunsAmerica!\u00a0 All Local Sales Are FREE!<\/a>***<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhile each one of these stands may have been controversial at the time, history proved the company right in the long run,\u201d he says, courageously. \u201cAnd I\u2019m convinced that while some will disagree with our stand to end gun violence, history will prove this position right too.\u201d<\/p>\n","protected":false},"author":54,"featured_media":96977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,25,593,240],"tags":[132,469,617,607,122],"featured":[],"hunt365":[],"class_list":{"0":"post-96974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-current-events","9":"category-jordan-michaels","10":"category-this-week","11":"tag-buzz","12":"tag-gun-control","13":"tag-industry-news","14":"tag-news","15":"tag-r2kba"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to &#039;Volunteer&#039; for Gun-Control Organizations<\/title>\n<meta name=\"description\" content=\"The latest business leader to join the virtue-signaling bandwagon, Levi Strauss CEO Chip Bergh announced a three-pronged stragety to &quot;end gun violence.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/levi-strauss-end-gun-violence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to &#039;Volunteer&#039; for Gun-Control Organizations\" \/>\n<meta property=\"og:description\" content=\"\u201cWhile each one of these stands may have been controversial at the time, history proved the company right in the long run,\u201d he says, courageously. \u201cAnd I\u2019m convinced that while some will disagree with our stand to end gun violence, history will prove this position right too.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/levi-strauss-end-gun-violence\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-05T00:31:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T17:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/09\/bergh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordan Michaels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gunsamerica\" \/>\n<meta name=\"twitter:site\" content=\"@gunsamerica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Michaels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/levi-strauss-end-gun-violence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/levi-strauss-end-gun-violence\\\/\"},\"author\":{\"name\":\"Jordan Michaels\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/person\\\/a21614cb8c2dd3512bbbaa26c54521ad\"},\"headline\":\"Levi Strauss CEO Goes Full Anti-Gun, Paying Employees to &#8216;Volunteer&#8217; 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