{"id":89636,"date":"2018-03-21T09:14:38","date_gmt":"2018-03-21T13:14:38","guid":{"rendered":"https:\/\/www.gunsamerica.com\/blog\/?p=89636"},"modified":"2018-03-21T09:14:38","modified_gmt":"2023-08-30T17:53:02","slug":"dicks-deep-losses-anti-gun-stance","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/dicks-deep-losses-anti-gun-stance\/","title":{"rendered":"Dick\u2019s Posts ‘Deeper than Expected’ Losses Weeks After Taking Anti-Gun Stance"},"content":{"rendered":"
\"Dick\u2019s<\/a>

Dick’s CEO said its recent anti-gun position is \u201cnot going to be positive from a traffic standpoint and a sales standpoint.\u201d\u00a0
(Photo: Mike Mozart\/YouTube<\/em>)<\/p><\/div>\n

Just weeks after halting sales of all firearms to customers under the age of 21 and banning AR-type rifles in its Field and Stream stores, retail giant Dick\u2019s Sporting Goods announced a \u201cdeeper-than-expected\u201d sales drop as their stock sank the most in four months, according to Fortune<\/a>.<\/p>\n

\u201cThere’s going to be some pushback and we expected that,\u201d said CEO Edward Stack, in an earnings call with Wall Street analysts, CNN<\/a> reports. \u201cThere are going to be the people who don’t shop us anymore for anything.\u201d<\/p>\n

Fortune is careful to tell its readers not to blame the company\u2019s struggles on its anti-gun stance. Dick\u2019s has struggled with \u201cexcessive inventory and deep discounting,\u201d and it\u2019s been unable to compete with Amazon and Nike, who have both been pushing customers to make online purchases.<\/p>\n

Still, Fortune admits that Dick\u2019s has no direct competition. After Sports Authority\u2019s collapse in 2016, Dick\u2019s became the only national chain of its kind, and investors were hopeful the company could capitalize on its singularity.<\/p>\n

That hasn\u2019t happened, and on Tuesday Stack admitted the decision to limit gun sales is \u201cnot going to be positive from a traffic standpoint and a sales standpoint.\u201d<\/p>\n

While he said it\u2019s still too early to judge the effect of his decision, shares of Dick\u2019s fell as much as 7.3 percent to $30.19 in New York, the biggest intraday decline since mid-November.<\/p>\n

Same-store sales have been slumping and are expected to stay that way for another year, according to the company. Analysts had estimated these sales would only drop 1.2 percent; instead, they dropped 2 percent last quarter.<\/p>\n

SEE ALSO:\u00a020-Year-Old Sues Walmart, Dick\u2019s After Being Denied Firearm Purchases<\/a><\/h2>\n

Gun enthusiasts won\u2019t be surprised to learn that the gun and hunting parts of Dick\u2019s business has been \u201cextremely soft,\u201d according to Sam Poser, analyst for Susquehanna Financial Group. He told Fortune that Dick\u2019s decision to limit gun sales was a \u201cprudent decision both from a business and PR perspective,\u201d though it\u2019s unclear why angering a customer base would ever be a prudent business decision.<\/p>\n

Dick\u2019s is facing more than just financial trouble. We reported<\/a> earlier this month that the company is fighting a lawsuit for age discrimination from a 20-year-old in Oregon who was denied the purchase of a Ruger 10\/22 at a Field and Stream. Based on Oregon\u2019s discrimination laws, his suit has a good chance of success.<\/p>\n

Despite its troubles, the company still plans to open 19 new stores this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThere’s going to be some pushback and we expected that,\u201d said CEO Edward Stack, in an earnings call with Wall Street analysts, CNN reports. \u201cThere are going to be the people who don’t shop us anymore for anything.\u201d<\/p>\n","protected":false},"author":54,"featured_media":89038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,25,593],"tags":[132,617,607,122],"featured":[],"hunt365":[],"class_list":{"0":"post-89636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-current-events","9":"category-jordan-michaels","10":"tag-buzz","11":"tag-industry-news","12":"tag-news","13":"tag-r2kba"},"yoast_head":"\nDick\u2019s Posts 'Deeper than Expected' Losses Weeks After Taking Anti-Gun Stance<\/title>\n<meta name=\"description\" content=\"\u201cThere's going 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