{"id":87113,"date":"2018-02-05T17:20:45","date_gmt":"2018-02-05T22:20:45","guid":{"rendered":"https:\/\/www.gunsamerica.com\/blog\/?p=87113"},"modified":"2018-02-05T17:20:45","modified_gmt":"2023-08-21T18:26:31","slug":"return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\/","title":{"rendered":"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018"},"content":{"rendered":"<p>Among the unicorns of handguns, perhaps only the Bren Ten surpasses the .44 Auto Mag in the world of \u201c Guns that should have made it.\u201d The Auto Mag has a long and storied history, with less than 9,000 total guns produced. It could easily be described as a great idea, poorly executed, with some bad business plans tossed in the mix. It is estimated that the original Auto Mag cost the company $1,000 in losses for each gun that went out the door. The last of the original Auto Mag chambered in .44 AMP was assembled in 1982. In 2015, a new company formed the <a href=\"https:\/\/www.automag.com\" campaign=\"AutoMag\" target=\"_blank\" class=\"clickTracking\">Auto Mag LTD. Corp. <\/a>purchased all the rights to the bring it back to the market.<\/p>\n<p>[one_half]<img loading=\"lazy\" decoding=\"async\" title=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" class=\"alignnone size-medium wp-image-87114\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2018\/02\/350A0007-400x267.jpg\" alt=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" width=\"400\" height=\"267\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0007-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0007-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0007-768x512.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0007-1024x683.jpg 1024w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>[\/one_half][one_half_last]<img loading=\"lazy\" decoding=\"async\" title=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" class=\"alignnone size-medium wp-image-87123\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2018\/02\/350A0016-400x267.jpg\" alt=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" width=\"400\" height=\"267\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0016-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0016-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0016-768x512.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0016-1024x683.jpg 1024w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>[\/one_half_last]<\/p>\n<p>The original Auto Mag Corporation opened and closed several times between 1973 and 1982, never achieving commercial success. Collectors loved them, and prices skyrocketed. An original MSRP of $217.50 in 1973 jumped to $4,000 on the collectors market, if you could find one. The unique look and power of the handgun made it iconic, if impossible to find in the wild.<\/p>\n<p>Good news. After several years of teasing, the new Auto Mag\u2019s began shipping this month. We caught up with Larry from Excel Arms at SHOT Show to hear the story. Larry was actually on the original Auto Mag team, going to work for the Auto Mag\u2019s inventor, Harry Sanford, \u00a0in the late 60\u2019s. Auto Mag LTD. Corp. entered an agreement with Excel Arms to manufacture the pistol.<\/p>\n<img loading=\"lazy\" decoding=\"async\" title=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" class=\"aligncenter size-large wp-image-87118\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2018\/02\/350A0011-1024x683.jpg\" alt=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" width=\"1024\" height=\"683\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0011-1024x683.jpg 1024w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0011-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0011-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0011-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h2>Impressions &amp; Pricing<\/h2>\n<p>The new working version is a dream come true for many shooters, as well as Crossman. Excel Arms has been hard at work revamping the design while staying true to the roots. The Auto Mag would never survive another sputtering start, and they know it. They teamed with an ammo producer, and Corbon still sells factory ammo as well, so it can be fed. The new guns aren\u2019t cheap, with an MSRP of $3,499. But they are cool. If you always wanted one, now is your chance.<\/p>\n<p>[one_half]<img loading=\"lazy\" decoding=\"async\" title=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" class=\"aligncenter size-medium wp-image-87115\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2018\/02\/350A0008-400x267.jpg\" alt=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" width=\"400\" height=\"267\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0008-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0008-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0008-768x512.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0008-1024x683.jpg 1024w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>[\/one_half][one_half_last]<img loading=\"lazy\" decoding=\"async\" title=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" class=\"aligncenter size-medium wp-image-87119\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2018\/02\/350A0012-400x267.jpg\" alt=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" width=\"400\" height=\"267\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0012-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0012-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0012-768x512.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0012-1024x683.jpg 1024w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>[\/one_half_last]<\/p>\n<p>To learn more about Auto Mag. LTD., click <a href=\"https:\/\/automag-com.3dcartstores.com\/Auto-Mag-Pistols_c_16.html\" campaign=\"AutoMaginfo\" target=\"_blank\" class=\"clickTracking\">here<\/a>.<\/p>\n<h2 style=\"text-align: center\">***Check out GunsAmerica for an <a href=\"https:\/\/www.gunsamerica.com\/Search.aspx?Keyword=44%20Auto%20Mag\" campaign=\"AutoMag\" target=\"_blank\" class=\"clickTracking\">original .44 Auto Mag<\/a>.***<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Among the unicorns of handguns, perhaps only the Bren Ten surpasses the .44 Auto Mag in the world of \u201c Guns that should have made it.\u201d The Auto Mag has a long and storied history, with less than 9,000 total guns produced. It could easily be described as a great idea, poorly executed, with some bad business plans tossed in the mix. It is estimated that the original Auto Mag cost the company $1,000 in losses for each gun that went out the door. The last of the original Auto Mag chambered in .44 AMP was assembled in 1982. In 2015, a new company formed the Auto Mag LTD. Corp.purchased all the rights to the bring it back to the market.<\/p>\n","protected":false},"author":36,"featured_media":87118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,226,694,859,860,1027],"tags":[1035,299,132,102,208,640],"featured":[],"hunt365":[],"class_list":{"0":"post-87113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-clay-martin","9":"category-gun-reviews","10":"category-gun-reviews-handguns","11":"category-semi-autos","12":"category-shot-shot-2018","13":"tag-44-auto-mag","14":"tag-ammo-2","15":"tag-buzz","16":"tag-feature-articles","17":"tag-reviews-2","18":"tag-self-defense"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018<\/title>\n<meta name=\"description\" content=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018 - Authors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\" \/>\n<meta property=\"og:description\" content=\"Among the unicorns of handguns, perhaps only the Bren Ten surpasses the .44 Auto Mag in the world of \u201c Guns that should have made it.\u201d The Auto Mag has a long and storied history, with less than 9,000 total guns produced. It could easily be described as a great idea, poorly executed, with some bad business plans tossed in the mix. It is estimated that the original Auto Mag cost the company $1,000 in losses for each gun that went out the door. The last of the original Auto Mag chambered in .44 AMP was assembled in 1982. In 2015, a new company formed the Auto Mag LTD. Corp.purchased all the rights to the bring it back to the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-05T22:20:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T18:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2018\/02\/350A0011-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clay Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/wayofftheres\" \/>\n<meta name=\"twitter:site\" content=\"@gunsamerica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clay Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/\"},\"author\":{\"name\":\"Clay Martin\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/person\\\/2d1bfff6535fbff35f392292b3a6438a\"},\"headline\":\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\",\"datePublished\":\"2018-02-05T22:20:45+00:00\",\"dateModified\":\"2023-08-21T18:26:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/\"},\"wordCount\":421,\"commentCount\":86,\"publisher\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/350A0011.jpg\",\"keywords\":[\".44 Auto Mag\",\"Ammo\",\"Buzz\",\"Feature Articles\",\"reviews\",\"Self-Defense\"],\"articleSection\":[\"Authors\",\"Clay Martin\",\"Gun Reviews\",\"Handguns\",\"Semi-Autos\",\"SHOT Show 2018\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/\",\"name\":\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/350A0011.jpg\",\"datePublished\":\"2018-02-05T22:20:45+00:00\",\"dateModified\":\"2023-08-21T18:26:31+00:00\",\"description\":\"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018 - 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A multi-service, multi-decade sniper, he\u2019s also a seasoned 3-Gun competitor and a Master-ranked shooter in USPSA Production. When he\u2019s not writing about firearms and tactics, Clay is the author of the novel Last Son of The War God, a gritty story about dispensing justice the hard way. Follow him on Twitter @offthe_res or visit his website at Off-The-Reservation.com. Experience:\u2013 U.S. Marine Corps Infantry, Scout\\\/Sniper, and Recon Marine\u2013 U.S. Army Green Beret, 3rd Special Forces Group (ODA Comms SGT, Intel SGT, SFAUC Instructor)\u2013 Competitive Shooter \u2013 Master-ranked in USPSA Production, experienced 3-Gun competitor\u2013 Tactical Instructor \u2013 Extensive background in teaching carbine, pistol, CQB, and survival skills\u2013 Author \u2013 Fiction and non-fiction works on warfare, survival, and American resilience\u2013 2A Advocate \u2013 Defender of the Constitution and vocal proponent of gun rights\u2013 Outdoorsman \u2013 Idaho-based hunter, adventurer, and father of feral children and dogs\",\"sameAs\":[\"http:\\\/\\\/Off-The-Reservation.com\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/x.com\\\/wayofftheres\"],\"gender\":\"Male\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/author\\\/clay-martin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018","description":"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018 - Authors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gunsamerica.com\/digest\/return-44-auto-mag-excel-arms-helps-resurrect-icon-shot-show-2018\/","og_locale":"en_US","og_type":"article","og_title":"Return of the .44 Auto Mag: Excel Arms Helps Resurrect an Icon \u2014 SHOT Show 2018","og_description":"Among the unicorns of handguns, perhaps only the Bren Ten surpasses the .44 Auto Mag in the world of \u201c Guns that should have made it.\u201d The Auto Mag has a long and storied history, with less than 9,000 total guns produced. It could easily be described as a great idea, poorly executed, with some bad business plans tossed in the mix. It is estimated that the original Auto Mag cost the company $1,000 in losses for each gun that went out the door. The last of the original Auto Mag chambered in .44 AMP was assembled in 1982. In 2015, a new company formed the Auto Mag LTD. 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