{"id":77655,"date":"2017-08-10T17:15:39","date_gmt":"2017-08-10T21:15:39","guid":{"rendered":"https:\/\/www.gunsamerica.com\/blog\/?p=77655"},"modified":"2017-08-10T17:15:39","modified_gmt":"2023-08-21T04:52:20","slug":"walmart-faces-twitters-wrath-back-school-sign-hung-rifle-case","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/walmart-faces-twitters-wrath-back-school-sign-hung-rifle-case\/","title":{"rendered":"Walmart Faces Twitter\u2019s Wrath for Back-to-School Sign Hung Over Rifle Case"},"content":{"rendered":"

In what appears to be either a thoughtless decision by an employee or a tasteless practical joke, retail giant Walmart is taking heat for a back-to-school sign hung over a glass display of rifles and shotguns.<\/p>\n

The sign reads \u201cOWN THE SCHOOL YEAR LIKE A HERO\u201d and is apparently part of Walmart\u2019s back-to-school marketing campaign. While the exact store has yet to be identified, the original photograph, posted by an Indiana resident named Leeanna May, sparked a firestorm from social media users across the country.<\/p>\n

\u201c\u2026what are you suggesting?\u201d asked Twitter user ZijZ<\/a>.<\/p>\n

\n

…what are you suggesting? @Walmart<\/a> pic.twitter.com\/Ng0LbtnAnf<\/a><\/p>\n

\u2014 ZijZ (@ItsZijZ) August 9, 2017<\/a><\/p><\/blockquote>\n

May told the Boston Globe<\/a> that she \u201cimmediately\u201d drew the connection between firearms and school shootings when she saw the sign early Wednesday morning. She called the display \u201cdisgusting.\u201d<\/p>\n

\u2018\u2018We have already lost so many innocent lives to guns,\u2019\u2019 she told the Globe, adding that she was unable to find a manager to remove the sign.<\/p>\n

\u201cPeople don\u2019t seem to honestly care,\u2019\u2019 she said.<\/p>\n

While as of this report Walmart\u2019s rifles have yet to escape their glass enclosure to take innocent lives, the company responded quickly to May\u2019s post.<\/p>\n

After determining the location of the store, Walmart posted that their store manager had removed the sign from that location.<\/p>\n

Walmart spokesperson Charles Crowson also responded to the incident, saying in a statement, \u2018\u2018What\u2019s seen in this photograph would never be acceptable in our stores. We regret this situation and are looking into how it could have happened.\u201d<\/p>\n

Crowson also noted that, given the display and the configuration of the store, the photo appears to be legitimate. He declined to comment on whether Walmart officials acknowledged the connection critics were making between guns and mass shootings on school campuses, according to the Globe.<\/p>\n

May claims to have seen the display in a Walmart in Evansville, Indiana, but Crowson told the media that her assertion is incorrect. He has yet to offer an explanation that would resolve the disparity between the company\u2019s account and May\u2019s.<\/p>\n

\n

That it was truly awful. \ud83d\ude1e We immediately removed the sign from the display as soon as we found out the store location. -Vik<\/p>\n

\u2014 Walmart (@Walmart) August 9, 2017<\/a><\/p><\/blockquote>\n

This faux-pas follows closely on the heels of another marketing mishap in July. Twitter users discovered a wig cap being sold on Walmart\u2019s website that listed the color as \u201cn—-r brown.\u201d After removing the item from their online store, the company issued a firm apology, saying they were \u201cappalled\u201d at the product description but also noting that it was being sold by a third-party.<\/p>\n

The third-party seller claims someone stole their brand name to sell the product.<\/p>\n","protected":false},"excerpt":{"rendered":"

In what appears to be either a thoughtless decision by an employee or a tasteless practical joke, retail giant Walmart is taking heat for a back-to-school sign hung over a glass display of rifles and shotguns.<\/p>\n","protected":false},"author":54,"featured_media":77657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,25,593],"tags":[132,122],"featured":[],"hunt365":[],"class_list":{"0":"post-77655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-current-events","9":"category-jordan-michaels","10":"tag-buzz","11":"tag-r2kba"},"yoast_head":"\nWalmart Faces Twitter\u2019s Wrath for Back-to-School Sign Hung Over Rifle Case<\/title>\n<meta name=\"description\" content=\"May told the Boston Globe that she \u201cimmediately\u201d drew the connection between firearms and 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