{"id":73899,"date":"2017-05-18T09:58:30","date_gmt":"2017-05-18T13:58:30","guid":{"rendered":"https:\/\/www.gunsamerica.com\/blog\/?p=73899"},"modified":"2017-05-18T09:58:30","modified_gmt":"2023-08-20T23:23:45","slug":"gander-mountain-new-name-cheaper-guns","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/gander-mountain-new-name-cheaper-guns\/","title":{"rendered":"Gander Mountain Announces New Name, Cheaper Guns?"},"content":{"rendered":"
\"Gander<\/a>

Gander Mountain will now be known as Gander Outdoors.<\/p><\/div>\n

Gander Mountain\u2019s bankruptcy<\/a> came as no surprise to firearm owners. I saw this meme circulating on social media last week, and based on the comments under S.H. Blannelberry\u2019s recent article<\/a>, I\u2019m not the only one who\u2019s been disappointed by the company\u2019s prices.<\/p>\n

But that\u2019s all about the change, according to Gander Mountain\u2019s new owner Marcus Lemonis.<\/p>\n

Lemonis\u2019s company, Camping World Holdings, purchased Gander Mountain\u2019s assets in a bankruptcy auction earlier this month. Lemonis has been posting updates on his Twitter account, and he says he plans to rebrand Gander Mountain under the name \u201cGander Outdoors\u201d and price firearms more competitively.<\/p>\n

Lemonis wants 70 store locations to remain open, according to a separate announcement he made on Periscope<\/a>. Employees will have to re-apply to Gander Outdoors, and the new owner says he won\u2019t allow a store to remain open unless he sees a \u201cpath to profitability.\u201d But employees will have an opportunity to continue working at the same location, and Lemonis has been responsive to questions on Twitter<\/a>.<\/p>\n

\"Gander<\/a>

What do you think of the new name?<\/p><\/div>\n

Lemonis also mentioned that his company bought Gander Mountain\u2019s assets and leases, but not the\u00a0inventory, which was purchased by a separate group of liquidators. Lemonis plans to purchase new inventory, and hopefully this move will allow him to better control revenue and prices, especially firearms prices.<\/p>\n

In response to a question about firearms being sold at Gander Outdoors, Lemonis tweeted<\/a> that firearms have historically represented the company\u2019s \u201cbiggest category\u201d and that they \u201cwon\u2019t go away.\u201d Even more promising, Lemonis mentioned that his new company\u2019s prices would be better than his predecessor\u2019s.<\/p>\n

\"Gander<\/a>

Time will tell if the new Gander actually becomes a competitive place to purchase firearms.<\/p><\/div>\n

Firearm owners are no doubt hoping Lemonis sticks to his resolution. The firearms and ammunition prices at Gander Mountain alienated a huge section of its target audience, but if Lemonis can regain the trust of the 2A community, he\u2019ll give firearms enthusiasts yet another solid option for purchasing new and used products.<\/p>\n

Be sure to check out Lemonis\u2019 Twitter account<\/a> for breaking updates. The new Gander Outdoors owner does a nice job responding to former Gander Mountain employees who are wondering whether their store will remain open. Last week he posted an incomplete, updated list<\/a> of those stores, though he clarified that it has not been finalized.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lemonis has been posting updates on his Twitter account, and he says he plans to rebrand Gander Mountain under the name \u201cGander Outdoors\u201d and price firearms more competitively.<\/p>\n","protected":false},"author":54,"featured_media":73902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,25,593],"tags":[132,607,122],"featured":[],"hunt365":[],"class_list":{"0":"post-73899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-current-events","9":"category-jordan-michaels","10":"tag-buzz","11":"tag-news","12":"tag-r2kba"},"yoast_head":"\nGander Mountain Announces New Name, Cheaper Guns?<\/title>\n<meta name=\"description\" content=\"Lemonis says he plans to rebrand Gander Mountain under the name \u201cGander Outdoors\u201d and price firearms more competitively.\" 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