{"id":71317,"date":"2017-03-09T10:57:34","date_gmt":"2017-03-09T15:57:34","guid":{"rendered":"https:\/\/www.gunsamerica.com\/blog\/?p=71317"},"modified":"2017-03-09T10:57:34","modified_gmt":"2023-08-20T19:46:04","slug":"that-gun-isnt-too-expensive-its-only-too-expensive-for-you","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/that-gun-isnt-too-expensive-its-only-too-expensive-for-you\/","title":{"rendered":"That Gun Isn\u2019t &#8216;Too Expensive,&#8217; It\u2019s Only Too Expensive For You!"},"content":{"rendered":"<div id=\"attachment_71400\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2017\/03\/Revolver.jpg\" target=\"_blank\" class=\"clickTracking\" campaign=\"that-gun-isnt-too-expensive-its-only-too-expensive-for-you\" title=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-71400\" title=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\" class=\"size-full wp-image-71400\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2017\/03\/Revolver.jpg\" alt=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\" width=\"1200\" height=\"835\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/Revolver.jpg 1200w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/Revolver-150x104.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/Revolver-400x278.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/Revolver-768x534.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/Revolver-1024x713.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><p id=\"caption-attachment-71400\" class=\"wp-caption-text\">Q. What is the &#8220;right price&#8221; for this firearm? A. Whatever I was willing to pay for it.<\/p><\/div>\n<p>Of all the comments that appear on GunsAmerica, the one we hear most often is the complaint, \u201cThat gun is too expensive.\u201d Literally, in almost every gun review we post, a reader criticizes the MSRP of a firearm. At this point, it\u2019s comical because it happens so frequently.<\/p>\n<p>Here are some random examples:<\/p>\n<ul>\n<li>\u201cWay over priced [sic], they won\u2019t sell many\u2026\u201d<\/li>\n<li>\u201cAre you kidding? I would like to see figures on how many people buy these crazy priced guns an [sic] year!\u201d<\/li>\n<li>\u201cWhat non-sense!! This is neither fish nor fowl, just a toy for people with more money than brains, or money at least.\u201d<\/li>\n<\/ul>\n<p>Taken seriously, these comments raise some interesting questions: Is the gun industry conspiring to price gouge its consumers? If that gun is too expensive, what should the real price actually be? What is a fair price for a polymer pistol, an old slabside, a pump gun, a black rifle?<\/p>\n<p>Yet, I can&#8217;t take those comments seriously. \u00a0For several reasons. \u00a0The first of which is quite obvious to anyone familiar with firearm sales. That is, the MSRP (manufacturer&#8217;s suggested retail price) cited in the gun review is often notably higher than the street price at your local gun shop.<\/p>\n<p>To give you an example, The Ruger AR-556 has an MSRP of $799. However, you can purchase one new, in-box,\u00a0<a href=\"https:\/\/www.gunsamerica.com\/Search.aspx?T=Ruger%20AR-556\" target=\"_blank\" class=\"clickTracking\" campaign=\"that-gun-isnt-too-expensive-its-only-too-expensive-for-you\" title=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\">for under $600 on GunsAmerica<\/a>. Depending on whom you buy from, you\u2019re talking a savings of $200-$300!!!<\/p>\n<p>When readers bitch about the MSRP in the review, I wonder if they actually look to see what the real world price is before they fire off their comment.<\/p>\n<p>Next, allow me to turn the complaint on its head, which is to say invert the paradigm of the comment. \u00a0The problem isn&#8217;t the pricing of the gun. \u00a0Rather, the problem is <em>you,\u00a0<\/em>and your lack of disposable income! That\u2019s correct. That gun is not too expensive. No. It&#8217;s just that the gun is too expensive <em>for you<\/em>!<\/p>\n<p>Let\u2019s face facts, gun manufacturers don\u2019t just pull pricing out of their butts. It is more often than not a careful calculation of labor costs, material costs, a built-in profit margin and market forces. Firearms are priced to hit that goldilocks zone where they will be maximally profitable for dealers and manufacturers while also being competitive in the marketplace.<\/p>\n<p>Put simply, price a gun too high and it won\u2019t sell. Price a gun too low and it\u2019ll sell too quickly, leaving money on the table or, worse yet, lose money altogether. \u00a0Manufacturers work hard to get the price point just right. \u00a0The comment that a firearm is &#8220;overpriced&#8221; is (a) well, usually just a knee-jerk reaction by someone who wants it but can&#8217;t afford it and (b), more to the point, misguided to the extent that it fails to consider the serious thought that went into coming up with the MSRP in the first place.<\/p>\n<p>The last thing to add is that one should always remember that the marketplace is fluid. \u00a0What is &#8220;priced right&#8221; one day can be &#8220;overpriced&#8221; the next and vice versa. \u00a0There are cycles with booms and busts. Remember the Obama gun boom? Remember the panic buying because many feared a renewal of a ban on \u201cassault weapons\u201d? Remember during that time period when a black rifle was selling over double the MSRP?<\/p>\n<div id=\"attachment_71088\" style=\"width: 410px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2017\/03\/AR556-takedown-1.jpg\" target=\"_blank\" class=\"clickTracking\" campaign=\"that-gun-isnt-too-expensive-its-only-too-expensive-for-you\" title=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-71088\" title=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\" class=\"size-medium wp-image-71088\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2017\/03\/AR556-takedown-1-400x220.jpg\" alt=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\" width=\"400\" height=\"220\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/AR556-takedown-1-400x220.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/AR556-takedown-1-150x82.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/AR556-takedown-1-768x422.jpg 768w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/AR556-takedown-1.jpg 900w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-71088\" class=\"wp-caption-text\">Ruger didn&#8217;t skimp on the important parts. The AR-556 has quality components throughout. And yes, the gas key is staked&#8230; do we really have to say so? Read <a href=\"https:\/\/www.gunsamerica.com\/blog\/everymans-ar-ruger-ar-556-full-review\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"that-gun-isnt-too-expensive-its-only-too-expensive-for-you\" title=\"That Gun Isn\u2019t 'Too Expensive,' It\u2019s Only Too Expensive For You!\">full review<\/a>.\u00a0<\/p><\/div>\n<p>Folks back then would\u2019ve been chomping at the bit to purchase a Ruger AR-556 for $799. \u00a0Pricing is, therefore, relative to market conditions. \u00a0What&#8217;s the supply relative to the demand (Machine guns are scarce, hence their high price point)? \u00a0What&#8217;s the political climate (Who&#8217;s in the oval office)? \u00a0What&#8217;s the culture surrounding the product (Yesterday polymer handguns were en vogue, tomorrow it may be stainless wheel guns)?<\/p>\n<p>I&#8217;ll conclude by stating that old cliche,\u00a0something is worth what someone else is willing to pay for it. If enough people are willing to spend X on a gun, then it&#8217;s priced right. \u00a0If that&#8217;s not the case, the market adjusts and the price moves accordingly. \u00a0If you\u2019re not willing to pay for it at the current market price, that doesn\u2019t make it &#8220;overpriced&#8221; or \u00a0&#8220;too expensive&#8221; \u2014 it just makes it too expensive <em>for you<\/em>.<\/p>\n<p>So, ponder all this the next time you feel compelled to lash out about the MSRP of gun we review. \u00a0Check the street price. \u00a0Examine the market conditions. \u00a0Think outside your own personal finances. \u00a0If you do, I\u2019d bet dollars to donuts you\u2019d recognize that the gun is appropriately priced. \u00a0And if it really isn\u2019t, don&#8217;t fret, the market will fix it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When readers bitch about the MSRP in the review, I wonder if they actually look to see what the real world price is before they fire off their comment.<\/p>\n","protected":false},"author":34,"featured_media":71400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,234,216],"tags":[132,586,626],"featured":[],"hunt365":[],"class_list":{"0":"post-71317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-columns","9":"category-s-h-blannelberry","10":"tag-buzz","11":"tag-column","12":"tag-opinion"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>That Gun Isn\u2019t &#039;Too Expensive,&#039; It\u2019s Only Too Expensive For You!<\/title>\n<meta name=\"description\" content=\"That Gun Isn\u2019t &#039;Too Expensive,&#039; It\u2019s Only Too Expensive For You! - Authors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/that-gun-isnt-too-expensive-its-only-too-expensive-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"That Gun Isn\u2019t &#039;Too Expensive,&#039; It\u2019s Only Too Expensive For You!\" \/>\n<meta property=\"og:description\" content=\"When readers bitch about the MSRP in the review, I wonder if they actually look to see what the real world price is before they fire off their comment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/that-gun-isnt-too-expensive-its-only-too-expensive-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-09T15:57:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-20T19:46:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2017\/03\/Revolver.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"835\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S.H. 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