{"id":55898,"date":"2016-04-13T19:24:32","date_gmt":"2016-04-13T23:24:32","guid":{"rendered":"https:\/\/www.gunsamerica.com\/blog\/?p=55898"},"modified":"2016-04-13T19:24:32","modified_gmt":"2023-08-19T10:07:11","slug":"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\/","title":{"rendered":"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?"},"content":{"rendered":"<div id=\"attachment_52460\" style=\"width: 410px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2016\/02\/ZuckerbergFB.jpg\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-52460\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\" class=\"size-medium wp-image-52460\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2016\/02\/ZuckerbergFB-400x267.jpg\" alt=\"Mark Zuckerberg, the founder of Facebook.  What's he up to these day?  Has he had a change of heart on his millions of pro-2A users?  \" width=\"400\" height=\"267\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/02\/ZuckerbergFB-400x267.jpg 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/02\/ZuckerbergFB-150x100.jpg 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/02\/ZuckerbergFB.jpg 960w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-52460\" class=\"wp-caption-text\">Mark Zuckerberg, the founder of Facebook. What&#8217;s he up to these days? Has he had a change of heart on his millions of pro-2A users?<\/p><\/div>\n<p>Facebook. The social network. A hotbed for gun buying and selling. Still.<\/p>\n<p>That\u2019s correct, even with all sorts of high tech ways to monitor its users, Facebook is still a preferred platform for many gun owners to transfer, buy, sell and trade firearms. I\u2019m sure you\u2019re wondering, <em>How can that be? Didn\u2019t Facebook ban private person-to-person sales earlier this year?<\/em><\/p>\n<p>Yes,<a href=\"https:\/\/www.gunsamerica.com\/blog\/facebook-bans-private-person-person-gun-sales\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\"> it did<\/a>. And anti-gunners gleefully celebrated the decision, suggesting that it was a major victory for the gun-control movement.<\/p>\n<p>\u201cMoms are grateful for Facebook\u2019s leadership today in announcing that they will end all unlicensed gun sales arranged on their platforms,\u201d said Shannon Watts, founder of Moms Demand Action for Gun Sense in America, following the February announcement.<\/p>\n<p>\u201cTwo years ago, our campaign to get Facebook to change how their platforms host firearm sales resulted in nine new policies to curb children\u2019s exposure to guns and to clarify state laws around selling and buying guns online,\u201d continued Watts.<\/p>\n<p>\u201cOur continued relationship with Facebook resulted in today\u2019s even stronger stance, which will prevent dangerous people from getting guns and save American lives,\u201d said Watts.<\/p>\n<p>But, what we\u2019re seeing now is that although Facebook banned gun sales in principle, in practice it\u2019s virtually done nothing to enforce the new rule. Well, that\u2019s not entirely true. It relies on \u201ccommunity policing\u201d to enforce the ban. What does that mean? It means it\u2019s relying on users to report posts that have guns for sale in them.<\/p>\n<p>\u201cWe rely on reports from our community of 1.5 billion people to help us enforce our community standards which prohibit any attempts by unauthorized dealers to purchase, sell, or trade firearms on our site,\u201d said a Facebook spokesperson to <a href=\"https:\/\/www.forbes.com\/sites\/mattdrange\/2016\/03\/31\/facebook-guns-beet_farmer-image-recognition\/#58f93fb578ed\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\">Forbes<\/a>. \u201cAny piece of content on Facebook \u00adincluding posts, photos, videos, and messages \u00adcan be reported. When something is reported to us, our team investigates and removes any content that violates our terms.\u201d<\/p>\n<p>Community policing might work in a general forum, where all users have access to the boards. But most of the buying and selling on Facebook takes place in private groups, which are off limits to non-members.<\/p>\n<p>So, for the ban to really take hold, Facebook is depending on like-minded shooters, hobbyists and collectors to report one another for doing what they joined these private groups to do in the first place: buy, sell, trade guns. It&#8217;s like asking the kids to run the classroom. \u00a0Yeah, that\u2019s not going to happen \u2014 and it isn\u2019t happening.<\/p>\n<p>What\u2019s interesting is that Facebook has the technological capability \u2014 via image recognition software \u2014 to shut down private sales. It\u2019s just choosing not to do it, as one computer hacker noted.<\/p>\n<p>\u201cWho wants to wade into the middle of the gun debate? Nobody, especially right now,\u201d Justin Seitz told Forbes. \u201cI just wish Facebook would tell the truth. Don\u2019t say you don\u2019t have the capability, or the resources, because that\u2019s bullshit. Just say you don\u2019t want to be involved in the debate.\u201d<\/p>\n<p>To prove his point, Seitz showed just how easy it is to use image recognition to find gun-related posts on another popular, social media platform: Twitter. In just a few hours, with the help of an open-source software produced by Imagga, Seitz was able to target posts with photos and keywords indicating that a firearm was present. He had an accuracy rate of about 90 percent, meaning 90 out of 100 posts contained a gun.<\/p>\n<p>\u201cIf they (Imagga) actually tuned this to detect guns, they would be very, very good at it,\u201d noted Seitz. \u201cThey could build one that\u2019s even more accurate.\u201d<\/p>\n<p>Bottom line, if Facebook really wanted to end private person-to-person sales, it could. Very easily. It certainly has the money, the manpower and the technology to get the job done. As Seitz, a Canadian resident said, \u201cIf a hacker from Saskatchewan, Canada can do it with a budget of zero dollars, I\u2019m pretty sure Facebook, with all its resources, could probably put an end to this.\u201d<\/p>\n<p>So why isn\u2019t Facebook living up to its promise to Everytown? Why hasn\u2019t it cracked down on private transfers? Is Facebook secretly pro-gun? Is it a money thing? Does it not want to lose the patronage of the millions of gun owners who use Facebook? \u00a0Is it a political thing?<\/p>\n<p>I don\u2019t have the answers to those question. But what I do know from my personal experience dealing with Facebook is that it has recently softened its stance on the promotion of gun-related ads.<\/p>\n<p>In the past, when we tried to pay money to boost a post (pay a small sum of money to reach more readers), Facebook would reject the post, citing its policy on the promotion of weapons. Here is an example of a past rejection:<\/p>\n<div id=\"attachment_55902\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2016\/04\/FacebookRejection.png\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55902\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\" class=\"size-large wp-image-55902\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2016\/04\/FacebookRejection-1024x155.png\" alt=\"Facebook rejected our ads multiple times in the past.  But now they're approving them.  What gives?  \" width=\"1024\" height=\"155\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/FacebookRejection-1024x155.png 1024w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/FacebookRejection-150x23.png 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/FacebookRejection-400x61.png 400w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/FacebookRejection.png 1306w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-55902\" class=\"wp-caption-text\">Facebook rejected our ads multiple times in the past. But now they&#8217;re approving them. What gives?<\/p><\/div>\n<p>However, just this week I submitted a request to boost our post on our Thompson Giveaway (check it out, it\u2019s an <a href=\"https:\/\/www.gunsamerica.com\/blog\/win-a-thompson-and-a-1911-gunsamerica-giveaway\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\">epic giveaway<\/a>!) and it was randomly approved. The giveaway we ran before that, the Hoffner Knives, was also approved. Again, months ago, Facebook would never have allowed this. But now it is. What gives? What\u2019s changed?<\/p>\n<div id=\"attachment_55905\" style=\"width: 621px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-13-at-3.15.37-PM.png\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55905\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\" class=\"size-full wp-image-55905\" src=\"https:\/\/www.gunsamerica.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-13-at-3.15.37-PM.png\" alt=\"Facebook approved this ad for us this week.  No lie.  Now how is this not &quot;promoting firearms&quot;?  It clearly is.  \" width=\"611\" height=\"487\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-13-at-3.15.37-PM.png 611w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-13-at-3.15.37-PM-150x120.png 150w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-13-at-3.15.37-PM-376x300.png 376w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><p id=\"caption-attachment-55905\" class=\"wp-caption-text\">Facebook approved this ad for us this week. It accepted our money. \u00a0No lie. Now how is this not &#8220;promoting firearms&#8221;? It clearly is.<\/p><\/div>\n<p>If I didn\u2019t know any better, it looks like Facebook is trying to squeeze out every dime it can from its users, corporate and otherwise. I\u2019ll go on the record and say, I don\u2019t like Facebook. It\u2019s gotten too big, too powerful and too intrusive. It literally knows too much about its users. In fact, I bet it knows exactly who owns guns and who doesn\u2019t, who is pro-2A and who is not, who is buying and selling guns and who isn\u2019t.<\/p>\n<p>How long will Facebook keep this laissez-faire attitude with respect to gun owners is anyone\u2019s guess. But eventually, one has to believe that the hammer will drop and those law-abiding buyers and sellers, those hobbyists and collectors who use the platform for transfers will be left out in the cold. My advice. Get out now. Join a community that is unabashedly and unapologetically pro-gun. Join a community where you can safely sell guns to fellow patriots without the corporate monitoring and hassle of being outed for violating a stupid, anti 2A policy. If only I could think of one\u2026 Oh yeah, check out this <a href=\"https:\/\/www.gunsamerica.com\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\" title=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\">website<\/a>, I heard it\u2019s pretty awesome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> \u201cI just wish Facebook would tell the truth. Don\u2019t say you don\u2019t have the capability, or the resources, because that\u2019s bullshit. Just say you don\u2019t want to be involved in the debate.\u201d<\/p>\n","protected":false},"author":34,"featured_media":52460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,25,216,240],"tags":[132,607,122],"featured":[],"hunt365":[],"class_list":{"0":"post-55898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-current-events","9":"category-s-h-blannelberry","10":"category-this-week","11":"tag-buzz","12":"tag-news","13":"tag-r2kba"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?<\/title>\n<meta name=\"description\" content=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers? -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook to Use Image Recognition Software to Crackdown on Gun Sellers?\" \/>\n<meta property=\"og:description\" content=\"\u201cI just wish Facebook would tell the truth. Don\u2019t say you don\u2019t have the capability, or the resources, because that\u2019s bullshit. Just say you don\u2019t want to be involved in the debate.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/facebook-to-use-facial-recognition-software-to-crackdown-on-gun-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-13T23:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-19T10:07:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2016\/02\/ZuckerbergFB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S.H. 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