{"id":233698,"date":"2026-04-14T14:30:35","date_gmt":"2026-04-14T19:30:35","guid":{"rendered":"https:\/\/gunsamerica.com\/digest\/?p=233698"},"modified":"2026-04-14T15:08:28","modified_gmt":"2026-04-14T20:08:28","slug":"scheels-mrgunngear","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/","title":{"rendered":"Scheels Cuts Ties with Popular Youtuber"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This one came out of left field, and if you\u2019ve spent any time in the gun space over the last decade, it probably caught your attention for the same reason it caught ours.<\/p>\n\n\n\n<p>Popular YouTuber MrGunsnGear, who\u2019s built a following north of a million subscribers by doing exactly what most of us expect from a gun channel (reviews, deals, commentary, and general Second Amendment content) says longtime partner <a href=\"https:\/\/www.scheels.com\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">Scheels<\/a> has decided to cut ties, ending an affiliate relationship that had been in place for years.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Scheels Does Not Want Your Business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/R6OoA3oZDM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u201cAt Scheels, we aim to keep our affiliate efforts focused on politically neutral customer experience. Due to the consistent political nature on the content of your pages, we have decided to conclude our partnership.&#8221; &#8212; Scheels reps, in a recent email to MrGunsNGear. <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>According to him, the reason wasn\u2019t performance, professionalism, or even business results, but rather what Scheels described as the \u201cpolitical nature\u201d of his content, which they say no longer aligns with their goal of maintaining a \u201cpolitically neutral customer experience.\u201d<\/p>\n\n\n\n<p>That explanation, at least on its face, is where things start to get a little confusing.<\/p>\n\n\n\n<p>In the video breaking down the situation, MrGunsnGear explained that the relationship with Scheels wasn\u2019t some short-lived sponsorship or experimental partnership, but something that had been built over more than a decade, with the retailer previously sponsoring content and working alongside him as part of his broader affiliate-driven business model, which he noted relies heavily on partnerships rather than YouTube monetization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-see-also-minute-of-angle-explained-moa-take-the-quiz\">SEE ALSO: <a href=\"https:\/\/gunsamerica.com\/digest\/minute-of-angle-explained\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">Minute of Angle Explained (MOA) \u2013 Take the Quiz!<\/a><\/h2>\n\n\n\n<p>He also pointed out that, as recently as a few weeks ago, he had been actively driving traffic to Scheels through promotions and deals, including a free shipping ammo push that likely put a spotlight on where that traffic was coming from, which may have led to the internal review that ultimately resulted in the decision.<\/p>\n\n\n\n<p>After receiving the email, he says he reached out to clarify whether there had been some kind of misunderstanding, gave the company time to respond, and even confirmed that the message had been read.  But as of now, he hasn\u2019t received any follow-up.<\/p>\n\n\n\n<p>To his credit, he\u2019s not calling for a boycott or trying to rally his audience against Scheels, making it clear that if people like shopping there, they should keep doing so.   But he also made the case that his audience deserves to know which companies choose to work with creators in the space and which ones decide to step away.<\/p>\n\n\n\n<p>And that\u2019s really where this story starts to resonate beyond just one creator losing one partnership.<\/p>\n\n\n\n<p>Because Scheels isn\u2019t some random retailer dipping its toes into the outdoor market.  It\u2019s a well-established name that sells firearms, ammunition, and gear from many of the same brands that actively support content creators like MrGunsnGear, which makes the idea that his content is somehow too \u201cpolitical\u201d for a company operating squarely within the 2A space feel like a bit of a mismatch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-see-also-eaa-witness2311-cmxx-review-budget-2011\">SEE ALSO: <a href=\"https:\/\/gunsamerica.com\/digest\/eaa-witness2311-cmxx-review\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">EAA Witness2311 CMXX Review: Budget 2011<\/a><\/h2>\n\n\n\n<p>At the same time, it\u2019s worth noting that companies have the right to draw their own lines, define their own policies, and decide who they do and don\u2019t want to be associated with, even if those decisions don\u2019t always make sense to the outside world.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Democrat Illinois Governor JB Pritzker has signed a law that decriminalizes intentionally giving someone HIV.<br \/><br \/>This is apparently what the left thinks is worth spending their time and political capital on.<br \/><br \/>Avoid this death cult accordingly&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/illinois?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">#illinois<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/crime?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">#crime<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/diversity?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">#diversity<\/a>\u2026 <a href=\"https:\/\/t.co\/dk4Vx3rdRA\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">pic.twitter.com\/dk4Vx3rdRA<\/a><\/p>&mdash; Mrgunsngear (@Mrgunsngear) <a href=\"https:\/\/twitter.com\/Mrgunsngear\/status\/2043869162825552309?ref_src=twsrc%5Etfw\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\">April 14, 2026<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>^^^Is content like this too political<\/em>?^^^<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But when a relationship that\u2019s lasted more than a decade ends over something as broadly defined as \u201cpolitical content,\u201d it\u2019s fair to ask what exactly changed, and whether that line is being drawn more tightly than many people in the space might expect.<\/p>\n\n\n\n<p>As of now, Scheels hasn\u2019t publicly commented on the situation, and until they do, this remains a one-sided account, albeit one backed by direct communication and a long track record between the two parties.<\/p>\n\n\n\n<p>If that changes, we\u2019ll update accordingly (we&#8217;re gonna send this story to Scheels to see if they have a response beyond what they wrote to MrGunsNGear). <\/p>\n\n\n\n<p>Until then, it\u2019s one of those stories that leaves you with more questions than answers.  And in an industry where alignment between brands and creators is usually pretty straightforward, that alone is enough to get people talking.<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:24px\"><strong><em>*** <a href=\"https:\/\/gunsamerica.com\" target=\"_blank\" class=\"clickTracking\" campaign=\"scheels-mrgunngear\" title=\"Scheels Cuts Ties with Popular Youtuber\" target=\"_blank\" rel=\"noreferrer noopener\">Buy and Sell on GunsAmerica!<\/a> ***<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This one came out of left field, and if you\u2019ve spent any time in the gun space over the last decade, it probably caught your attention for the same reason it caught ours.<\/p>\n","protected":false},"author":158,"featured_media":233700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"manual","footnotes":""},"categories":[4024],"tags":[132,607],"featured":[],"hunt365":[],"class_list":{"0":"post-233698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-buzz","9":"tag-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Scheels Cuts Ties with MrGunNGear<\/title>\n<meta name=\"description\" content=\"MrGunsnGear says Scheels ended their longtime partnership over \u201cpolitical content,\u201d raising questions across the 2A community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scheels Cuts Ties with Popular Youtuber\" \/>\n<meta property=\"og:description\" content=\"This one came out of left field, and if you\u2019ve spent any time in the gun space over the last decade, it probably caught your attention for the same reason it caught ours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T19:30:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T20:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Larry Z\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/GunsAmerica\" \/>\n<meta name=\"twitter:site\" content=\"@gunsamerica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Larry Z\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/\"},\"author\":{\"name\":\"Larry Z\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/person\\\/e6de4369965cb544a9ebd9533bb9c06b\"},\"headline\":\"Scheels Cuts Ties with Popular Youtuber\",\"datePublished\":\"2026-04-14T19:30:35+00:00\",\"dateModified\":\"2026-04-14T20:08:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/\"},\"wordCount\":777,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Scheels_MrGunsNGear.jpg\",\"keywords\":[\"Buzz\",\"News\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/\",\"name\":\"Scheels Cuts Ties with MrGunNGear\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Scheels_MrGunsNGear.jpg\",\"datePublished\":\"2026-04-14T19:30:35+00:00\",\"dateModified\":\"2026-04-14T20:08:28+00:00\",\"description\":\"MrGunsnGear says Scheels ended their longtime partnership over \u201cpolitical content,\u201d raising questions across the 2A community.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Scheels_MrGunsNGear.jpg\",\"contentUrl\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Scheels_MrGunsNGear.jpg\",\"width\":900,\"height\":600,\"caption\":\"\u201cWe\u2019ve had a good relationship\u2026 for over 10 years now,\u201d he said, noting that Scheels had previously sponsored videos and worked with him across multiple platforms.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/scheels-mrgunngear\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scheels Cuts Ties with Popular Youtuber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#website\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/\",\"name\":\"Gun Reviews and News | GunsAmerica.com\\\/Digest\",\"description\":\"Gun Reviews, Industry News, and Product Reviews for Rifles, Pistols, Revolvers, Shotguns, Optics, and Ammunition. Looking to purchase a firearm online? Look no further than GunsAmerica.com, America&#039;s premier destination for buying and selling firearms.\",\"publisher\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#organization\",\"name\":\"GunsAmerica\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image-3.png\",\"contentUrl\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image-3.png\",\"width\":286,\"height\":156,\"caption\":\"GunsAmerica\"},\"image\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gunsamerica\",\"https:\\\/\\\/x.com\\\/gunsamerica\",\"https:\\\/\\\/instagram.com\\\/gunsamerica_official\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GunsAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/person\\\/e6de4369965cb544a9ebd9533bb9c06b\",\"name\":\"Larry Z\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a69271fff458c0181bcf97d84275180a0fb536786a6dd417d0618e9688be035?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a69271fff458c0181bcf97d84275180a0fb536786a6dd417d0618e9688be035?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a69271fff458c0181bcf97d84275180a0fb536786a6dd417d0618e9688be035?s=96&d=mm&r=g\",\"caption\":\"Larry Z\"},\"description\":\"is a seasoned outdoorsman, lifelong hunter, and the kind of guy who'd rather track whitetails than scroll social media. As an editor for GunsAmerica, he\u2019s got a sharp eye for spotting both solid gear and bad gun laws. Whether he's deep in the woods or deep in editorial deadlines, Larry brings a no-nonsense, tell-it-like-it-is approach to firearms, hunting, and the great American tradition of self-reliance. If there's a hot debate on gun rights or the latest in hunting tech, you can bet Larry\u2019s got an opinion\u2014and it's probably backed up with both facts and field experience. Experience: \u2013 Licensed Bowhunter, Hunter, and Trapper \u2013 Experienced in ethical hunting and wildlife conservation.\u2013 Concealed Carry Permit Holder (NYS &amp; AZ) \u2013 Trained and licensed to carry in multiple states.\u2013 2A Journalist \u2013 Covering firearms legislation, Second Amendment issues, and gun rights for over a decade.\u2013 Emergency Medical Technician (EMT) \u2013 Certified to provide emergency medical care in the field.\u2013 Field-Tested Gear Reviewer \u2013 Hands-on experience with firearms, optics, and hunting tech.\",\"sameAs\":[\"https:\\\/\\\/hunt365.gunsamerica.com\",\"https:\\\/\\\/www.facebook.com\\\/gunsamerica\",\"https:\\\/\\\/www.instagram.com\\\/gunsamerica_official\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/GunsAmerica\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GunsAmerica\"],\"url\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/author\\\/larry-z\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scheels Cuts Ties with MrGunNGear","description":"MrGunsnGear says Scheels ended their longtime partnership over \u201cpolitical content,\u201d raising questions across the 2A community.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/","og_locale":"en_US","og_type":"article","og_title":"Scheels Cuts Ties with Popular Youtuber","og_description":"This one came out of left field, and if you\u2019ve spent any time in the gun space over the last decade, it probably caught your attention for the same reason it caught ours.","og_url":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/","og_site_name":"Gun Reviews and News | GunsAmerica.com\/Digest","article_publisher":"https:\/\/www.facebook.com\/gunsamerica","article_author":"https:\/\/www.facebook.com\/gunsamerica","article_published_time":"2026-04-14T19:30:35+00:00","article_modified_time":"2026-04-14T20:08:28+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear.jpg","type":"image\/jpeg"}],"author":"Larry Z","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/GunsAmerica","twitter_site":"@gunsamerica","twitter_misc":{"Written by":"Larry Z","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#article","isPartOf":{"@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/"},"author":{"name":"Larry Z","@id":"https:\/\/gunsamerica.com\/digest\/#\/schema\/person\/e6de4369965cb544a9ebd9533bb9c06b"},"headline":"Scheels Cuts Ties with Popular Youtuber","datePublished":"2026-04-14T19:30:35+00:00","dateModified":"2026-04-14T20:08:28+00:00","mainEntityOfPage":{"@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/"},"wordCount":777,"commentCount":0,"publisher":{"@id":"https:\/\/gunsamerica.com\/digest\/#organization"},"image":{"@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#primaryimage"},"thumbnailUrl":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear.jpg","keywords":["Buzz","News"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/","url":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/","name":"Scheels Cuts Ties with MrGunNGear","isPartOf":{"@id":"https:\/\/gunsamerica.com\/digest\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#primaryimage"},"image":{"@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#primaryimage"},"thumbnailUrl":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear.jpg","datePublished":"2026-04-14T19:30:35+00:00","dateModified":"2026-04-14T20:08:28+00:00","description":"MrGunsnGear says Scheels ended their longtime partnership over \u201cpolitical content,\u201d raising questions across the 2A community.","breadcrumb":{"@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#primaryimage","url":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear.jpg","contentUrl":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear.jpg","width":900,"height":600,"caption":"\u201cWe\u2019ve had a good relationship\u2026 for over 10 years now,\u201d he said, noting that Scheels had previously sponsored videos and worked with him across multiple platforms."},{"@type":"BreadcrumbList","@id":"https:\/\/gunsamerica.com\/digest\/scheels-mrgunngear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gunsamerica.com\/digest\/"},{"@type":"ListItem","position":2,"name":"Scheels Cuts Ties with Popular Youtuber"}]},{"@type":"WebSite","@id":"https:\/\/gunsamerica.com\/digest\/#website","url":"https:\/\/gunsamerica.com\/digest\/","name":"Gun Reviews and News | GunsAmerica.com\/Digest","description":"Gun Reviews, Industry News, and Product Reviews for Rifles, Pistols, Revolvers, Shotguns, Optics, and Ammunition. Looking to purchase a firearm online? Look no further than GunsAmerica.com, America&#039;s premier destination for buying and selling firearms.","publisher":{"@id":"https:\/\/gunsamerica.com\/digest\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gunsamerica.com\/digest\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gunsamerica.com\/digest\/#organization","name":"GunsAmerica","url":"https:\/\/gunsamerica.com\/digest\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gunsamerica.com\/digest\/#\/schema\/logo\/image\/","url":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/01\/image-3.png","contentUrl":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/01\/image-3.png","width":286,"height":156,"caption":"GunsAmerica"},"image":{"@id":"https:\/\/gunsamerica.com\/digest\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gunsamerica","https:\/\/x.com\/gunsamerica","https:\/\/instagram.com\/gunsamerica_official\/","https:\/\/www.youtube.com\/user\/GunsAmerica"]},{"@type":"Person","@id":"https:\/\/gunsamerica.com\/digest\/#\/schema\/person\/e6de4369965cb544a9ebd9533bb9c06b","name":"Larry Z","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5a69271fff458c0181bcf97d84275180a0fb536786a6dd417d0618e9688be035?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a69271fff458c0181bcf97d84275180a0fb536786a6dd417d0618e9688be035?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a69271fff458c0181bcf97d84275180a0fb536786a6dd417d0618e9688be035?s=96&d=mm&r=g","caption":"Larry Z"},"description":"is a seasoned outdoorsman, lifelong hunter, and the kind of guy who'd rather track whitetails than scroll social media. As an editor for GunsAmerica, he\u2019s got a sharp eye for spotting both solid gear and bad gun laws. Whether he's deep in the woods or deep in editorial deadlines, Larry brings a no-nonsense, tell-it-like-it-is approach to firearms, hunting, and the great American tradition of self-reliance. If there's a hot debate on gun rights or the latest in hunting tech, you can bet Larry\u2019s got an opinion\u2014and it's probably backed up with both facts and field experience. Experience: \u2013 Licensed Bowhunter, Hunter, and Trapper \u2013 Experienced in ethical hunting and wildlife conservation.\u2013 Concealed Carry Permit Holder (NYS &amp; AZ) \u2013 Trained and licensed to carry in multiple states.\u2013 2A Journalist \u2013 Covering firearms legislation, Second Amendment issues, and gun rights for over a decade.\u2013 Emergency Medical Technician (EMT) \u2013 Certified to provide emergency medical care in the field.\u2013 Field-Tested Gear Reviewer \u2013 Hands-on experience with firearms, optics, and hunting tech.","sameAs":["https:\/\/hunt365.gunsamerica.com","https:\/\/www.facebook.com\/gunsamerica","https:\/\/www.instagram.com\/gunsamerica_official\/","https:\/\/x.com\/https:\/\/twitter.com\/GunsAmerica","https:\/\/www.youtube.com\/user\/GunsAmerica"],"url":"https:\/\/gunsamerica.com\/digest\/author\/larry-z\/"}]}},"featured_image_src":"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2026\/04\/Scheels_MrGunsNGear-150x100.jpg","_links":{"self":[{"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/posts\/233698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/comments?post=233698"}],"version-history":[{"count":3,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/posts\/233698\/revisions"}],"predecessor-version":[{"id":233704,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/posts\/233698\/revisions\/233704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/media\/233700"}],"wp:attachment":[{"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/media?parent=233698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/categories?post=233698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/tags?post=233698"},{"taxonomy":"featured","embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/featured?post=233698"},{"taxonomy":"hunt365","embeddable":true,"href":"https:\/\/gunsamerica.com\/digest\/wp-json\/wp\/v2\/hunt365?post=233698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}