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WESTFIELD, Massachusetts \u2013 <\/strong>February 12, 2025 \u2013 Savage Arms\u00ae<\/a> continues to honor its heritage while embracing the future of firearms. With a focus on the needs of today\u2019s shooters, Savage is dedicated to providing firearms that not only meet but exceed expectations. This new campaign will challenge today\u2019s hunters and shooters. This is Not Your Grandpa\u2019s Savage<\/a>, this is one that modern hunters will tell stories about for generations. <\/p>\n\n\n\n \u201cSavage is extremely proud of its long-standing place in the American firearms tradition,\u201d said Beth Shimanski, Director of Marketing at Savage Arms<\/a>. \u201cThat heritage and tradition continue to evolve every day as our engineers work tirelessly to create new designs that reshape the world of firearms. This new campaign will challenge the consumers in our industry and their perceptions of our brand. Think you know Savage \u2013 think again\u201d\u00a0<\/p>\n\n\n\n