{"id":191010,"date":"2023-08-22T14:44:29","date_gmt":"2023-08-22T18:44:29","guid":{"rendered":"https:\/\/www.gunsamerica.com\/digest\/?p=183526"},"modified":"2023-08-22T14:44:29","modified_gmt":"2023-10-06T17:27:56","slug":"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\/","title":{"rendered":"Firearm Marketing Bans Really About Erasing Next Generation&#8217;s Gun Rights"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-22-at-12.44.16-PM-1024x717.jpg\" alt=\"An old gun ad for Remington. \" class=\"wp-image-183527\"\/><figcaption class=\"wp-element-caption\">Firearm marketing bans are designed to erase the next generation&#8217;s gun rights, says the NSSF. (<em>Photo: NSSF<\/em>)<\/figcaption><\/figure>\n\n\n\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p><strong>By Larry Keane <\/strong><\/p>\n\n\n\n<p>California and Illinois laws that have banned advertising in those two states considered to be targeted at minors don\u2019t have anything to do with increasing public safety. It doesn\u2019t have anything to do with fighting the criminal misuse of firearms. The laws are intended to do one thing \u2013 convince the next generation of Americans that the Second Amendment doesn\u2019t exist.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-firearm-marketing-bans\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\" data-level=\"2\">Firearm Marketing Bans<\/a><\/li><li><a href=\"#h-target-youth\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\" data-level=\"2\">Target: Youth<\/a><\/li><li><a href=\"#h-disastrous-effects\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\" data-level=\"2\">Disastrous Effects<\/a><\/li><li><a href=\"#h-growing-interest\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\" data-level=\"2\">Growing Interest<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-firearm-marketing-bans\">Firearm Marketing Bans <\/h2>\n\n\n\n<p>Lawmakers in those two states passed, and Govs. Gavin Newsom and J.B. Pritzker signed, laws that ban firearm-related advertising that could be attractive or be considered to target children. NSSF has filed legal challenges to both laws in&nbsp;<strong><a href=\"https:\/\/www.nssf.org\/articles\/nssf-challenges-californias-law-encouraging-frivolous-firearm-industry-lawsuits\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">California<\/a><\/strong>&nbsp;and&nbsp;<strong><a href=\"https:\/\/www.nssf.org\/articles\/nssf-challenges-unconstitutional-illinois-law-attacking-free-speech-blame-shifting-on-crimes\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">Illinois<\/a>.<\/strong>&nbsp;Those laws violate not only the First Amendment-protected right of commercial speech but also work to eliminate the Second Amendment from the conversation with the next generation of gun owners and outdoorsmen and women. These lawmakers believe that if they can erase imagery and advertising that shows youth learning safe and responsible firearm ownership and ethical hunting traditions, the next generation will never understand that the Second Amendment is their right to exercise when they become of legal age to purchase firearms on their own.<\/p>\n\n\n\n<p>If the next generation of Americans don\u2019t learn about Second Amendment freedoms, they won\u2019t know. If they don\u2019t know, gun control politicians would have an easier avenue by which to eliminate the right altogether. It\u2019s a devious plan and one the firearm industry is fighting against.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-target-youth\">Target: Youth<\/h2>\n\n\n\n<p>California\u2019s and Illinois\u2019 laws are targeting advertising for youth-model firearms that parents could purchase to teach youths to safely and responsibly handle firearms. The rifle and shotguns are simply the latest in a long series of youth-model firearms designed to fit younger marksmen learning to safely shoot.<\/p>\n\n\n\n<p>Many of today\u2019s adult shooting sports enthusiasts will recall learning the fundamentals of shooting on youth-model firearms. This is&nbsp;<a href=\"https:\/\/www.gearpatrol.com\/outdoors\/a117287\/guide-to-the-22-rifle\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\"><strong>nothing new<\/strong><\/a>. Manufacturers have been offering smaller caliber and smaller gauges for those learning responsible firearm handling for decades. None of that, however, changes how firearms are purchased.<\/p>\n\n\n\n<p>Every firearm purchased at retail is only sold to adults over 18 and after signing the Bureau of Alcohol, Tobacco, Firearms and Explosives Form 4473 that attests the purchaser is not a prohibited individual and is confirmed with the FBI\u2019s National Instant Criminal Background Check System (NICS). Since firearms can\u2019t be purchased by youths, it negates the accusations that firearm manufacturers are targeting children with advertising. Instead, the bans on advertising eliminate depictions that firearm safety and hunting traditions can be passed down to the next generation of Americans who would value their rights and the hunting memories made with adults closely supervising them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-disastrous-effects\">Disastrous Effects<\/h2>\n\n\n\n<p>That\u2019s not hyperbole. USA Clay Target League suspended activities in California after the law banning advertising \u201cattractive to minors\u201d was signed there. That carries a $25,000 civil penalty for any and each instance of firearm-related marketing to persons under the age of 18.<\/p>\n\n\n\n<p>\u201cSome parents and students say this law could end up costing them their sport,\u201d&nbsp;<a href=\"https:\/\/reason.com\/2022\/08\/05\/desperate-california-anti-gunners-wreck-junior-shooter-clubs\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\"><strong>Reason.com reported<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-growing-interest\">Growing Interest<\/h2>\n\n\n\n<p>These laws are intended to squelch the conversation of youths learning safe and responsible firearm ownership and it\u2019s coming at a time when youth shooting sports are experiencing a renaissance of sorts. USA Clay Target League President John Nelson&nbsp;<strong><a href=\"https:\/\/www.mprnews.org\/story\/2023\/06\/16\/thousands-of-minnesota-students-compete-in-alexandria-for-target-shooting\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">said<\/a><\/strong>&nbsp;that Minnesota\u2019s statewide clay shooting competition drew nearly 8,000 student competitors from 340 teams this year. When he started in 2009, there were 10 in the competition.<\/p>\n\n\n\n<p>The Reload&nbsp;<strong><a href=\"https:\/\/thereload.com\/in-high-school-sports-a-new-option-is-gaining-ground-clay-shooting\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">reported<\/a><\/strong>&nbsp;that it\u2019s not just a regional phenomenon. Nationwide, there are more than 1,500 teams and nearly 45,000 athletes, according to USA Clay Target Shooting\u2019s&nbsp;<a href=\"http:\/\/touchpointmedia.uberflip.com\/i\/1488063-annual-impact-report-2022\/0?\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\"><strong>annual report<\/strong><\/a><strong>.<\/strong>&nbsp;The Chicago Tribune&nbsp;<strong><a href=\"https:\/\/www.chicagotribune.com\/news\/breaking\/ct-high-school-clay-target-shooting-20210514-672baattazgpfelaw7qvj7nvqm-story.html\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">reported<\/a><\/strong>&nbsp;in 2021, that Illinois had 55 teams. Arkansas\u2019 Game and Fish Commission&nbsp;<a href=\"https:\/\/www.arkansasonline.com\/news\/2023\/jul\/23\/agfc-establishes-new-shooting-sports-division\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\"><strong>recently announced<\/strong><\/a>&nbsp;the creation of its new Shooting Sports Division, elevating the shooting sports from a program to a full-blown department within the agency that will have a concentration on growing the youth shooting sports.<\/p>\n\n\n\n<p>The effort to erase responsible firearm ownership from the minds of youth is getting a boost from the federal government too. The Biden administration\u2019s Department of Education stripped funding for hunter education and archery programs after deliberately misinterpreting the Bipartisan Safer Communities Act (BSCA). Congress is up in arms over that maneuver. U.S.&nbsp;<strong><a href=\"https:\/\/www.breitbart.com\/2nd-amendment\/2023\/08\/12\/gop-senators-condemn-biden-admins-misapplication-of-gun-control-law\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">senators<\/a><\/strong>&nbsp;and&nbsp;<strong><a href=\"https:\/\/www.nssf.org\/articles\/nssf-praises-house-committee-for-standing-with-hunters\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">representatives<\/a><\/strong>&nbsp;from both parties are blasting the decision to defund classes that teach safe and responsible firearm ownership. So are&nbsp;<strong><a href=\"https:\/\/twitter.com\/GovGianforte\/status\/1689797990037573632?s=20\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">governors<\/a><\/strong>&nbsp;and state&nbsp;<a href=\"https:\/\/www.tn.gov\/content\/dam\/tn\/attorneygeneral\/documents\/pr\/2023\/pr23-30-letter.pdf\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\"><strong>attorneys general<\/strong><\/a><strong>.<\/strong>&nbsp;NSSF supports&nbsp;<a href=\"https:\/\/www.congress.gov\/bill\/118th-congress\/house-resolution\/651\/text?s=3&amp;r=1\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\"><strong>H.<\/strong>&nbsp;<strong>Res.<\/strong>&nbsp;<strong>615<\/strong><\/a>, a resolution introduced by Rep. Glenn Grothman (R-Wis.) condemning the Biden administration\u2019s attack on schools that educate students on responsible firearm handling.<\/p>\n\n\n\n<p>None of these legislative or policies attacks are designed to curb the criminal misuse of firearms. They only stop the ability for parents and guardians to pass along their passion for the shooting sports and value for their fundamental Second Amendment freedoms. The antigun attacks were never designed to stop crime. They only stop the respect for safe and responsible firearm ownership and diminish Second Amendment rights to the point where the next generation won\u2019t know that their rights were taken from them.<\/p>\n\n\n\n<p><strong>Larry Keane\u00a0<\/strong><em>is Senior Vice President of Government and Public Affairs and General Counsel for the\u00a0<a href=\"https:\/\/www.nssf.org\/\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\">National Shooting Sports Foundation<\/a>, the firearms industry trade association.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:24px\"><strong><em>*** <a class=\"clickTracking\" campaign=\"BuySellGA_Register\" rel=\"noreferrer noopener\" href=\"https:\/\/www.gunsamerica.com\/administration\/user\/Register.aspx\" target=\"_blank\" class=\"clickTracking\" campaign=\"firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\" title=\"Firearm Marketing Bans Really About Erasing Next Generation's Gun Rights\" target=\"_blank\">Buy and Sell on GunsAmerica! All Local Sales are FREE!<\/a> ***<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The laws are intended to do one thing \u2013 convince the next generation of Americans that the Second Amendment doesn\u2019t exist.<\/p>\n","protected":false},"author":115,"featured_media":183527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[244,25,240],"tags":[132,586,311],"featured":[],"hunt365":[],"class_list":{"0":"post-191010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-2nd-amendment-r2kba","8":"category-current-events","9":"category-this-week","10":"tag-buzz","11":"tag-column","12":"tag-nssf"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Firearm Marketing Bans Erasing Gun Rights<\/title>\n<meta name=\"description\" content=\"It&#039;s clear that firearm marketing bans are designed to erase gun rights says the National Shooting Sports Foundation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gunsamerica.com\/digest\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firearm Marketing Bans Really About Erasing Next Generation&#039;s Gun Rights\" \/>\n<meta property=\"og:description\" content=\"The laws are intended to do one thing \u2013 convince the next generation of Americans that the Second Amendment doesn\u2019t exist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gunsamerica.com\/digest\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\/\" \/>\n<meta property=\"og:site_name\" content=\"Gun Reviews and News | GunsAmerica.com\/Digest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gunsamerica\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T18:44:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T17:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2025\/10\/gunsamerica-digest-og-1200x630-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1177\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"News Wire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gunsamerica\" \/>\n<meta name=\"twitter:site\" content=\"@gunsamerica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Wire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\\\/\"},\"author\":{\"name\":\"News Wire\",\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#\\\/schema\\\/person\\\/87634856a7e290d26d603f784a635a65\"},\"headline\":\"Firearm Marketing Bans Really About Erasing Next Generation&#8217;s Gun Rights\",\"datePublished\":\"2023-08-22T18:44:29+00:00\",\"dateModified\":\"2023-10-06T17:27:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\\\/\"},\"wordCount\":954,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gunsamerica.com\\\/digest\\\/firearm-marketing-bans-really-about-erasing-next-generations-gun-rights\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Buzz\",\"Column\",\"NSSF\"],\"articleSection\":[\"2nd Amendment - 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