{"id":137485,"date":"2020-11-12T15:52:52","date_gmt":"2020-11-12T20:52:52","guid":{"rendered":"https:\/\/www.gunsamerica.com\/digest\/?p=137485"},"modified":"2020-11-12T15:52:52","modified_gmt":"2023-09-06T01:04:19","slug":"vista-outdoors-announces-1-year-1-billion-ammunition-backlog","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/vista-outdoors-announces-1-year-1-billion-ammunition-backlog\/","title":{"rendered":"Vista Outdoors Announces 1-Year, $1 Billion Ammunition Backlog"},"content":{"rendered":"\n
\"Vista
One of the biggest outdoor brands, Vista is experiencing a massive ammunition backlog. <\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Vista Outdoors, the parent company of ammunition brands Federal, CCI, Blazer, and Speer (among others), announced during an earnings call last week a yearlong backlog of ammunition orders worth $1 billion.<\/p>\n\n\n\n

“We currently have over a year’s worth of orders for ammunition in excess of $1 billion,”\u00a0CEO Chis Metz said during the Nov. 5 call, calling the backlog \u201cunprecedented.\u201d<\/p>\n\n\n\n

\u201cWith demand far outstripping supply and inventory levels in the channel at all-time lows, we see strong demand continuing, and this metric informs our viewpoint of what a recovery or normalization could look like,” he continued.<\/p>\n\n\n\n

He added that he was providing the additional context \u201cto convey an underlying strength and strong foundational element to our business.\u201d<\/p>\n\n\n\n

All ammunition manufacturers are feeling the squeeze of a massive spike in demand driven by the COVID-19 pandemic, social unrest, and the presidential election.<\/p>\n\n\n\n

SEE ALSO: Why Ammo, Gun Shortage May Continue for Foreseeable Future<\/a><\/h2>\n\n\n\n

Arizona-based Ammo Incorporated reported in October that the relatively small company is facing an $80 million backlog despite operating 24 hours a day, 7 days a week.<\/p>\n\n\n\n

Company CEO Fred Wagenhals named COVID, the election, and unrest as the drivers of the spike in demand in an interview with AZFamily.com<\/a>.  <\/p>\n\n\n\n

\u201cThe start was the pandemic that was going on. But there was always that fear of the election. Of who\u2019s going to be elected of the next President of the United States,\u201d Wagenhals explained. \u201cBut thirdly, I think the unrest in this country right now. And as you\u2019ve seen in a lot of cities, the looting and the burning, and I think people are just scared.\u201d<\/p>\n\n\n\n

The ammunition shortage is driven in part by the tendency of gun owners to stockpile ammunition in uncertain times but also by the millions of new gun owners who purchased a firearm for the first time this year.<\/p>\n\n\n\n

SEE ALSO: \u2018Seems like the World Has Gone Mad\u2019: Ammo Shortages Rise Amid Coronavirus Outbreak<\/a><\/h2>\n\n\n\n

The National Shooting Sports Foundation estimates that over 17 million firearms have been purchased this year alone, shattering last year\u2019s mark of 13.2 million guns sold. Of those 17 million, about 7 million were purchased by first-time gun owners<\/a>.<\/p>\n\n\n\n

It\u2019s unclear how long the shortage will last. Presumably, manufacturers like Vista will increase capacity to meet demand and dig themselves out of their order backlog.<\/p>\n\n\n\n

But ammo companies are also wary of getting burned again like they were in 2016. That year, companies ramped up capacity in expectation that Hillary Clinton would be elected, and demand would continue to grow. Instead, President Trump won, and manufacturers were left with stockpiles of ammunition and no one to sell it to.<\/p>\n\n\n\n

It remains to be seen whether Joe Biden\u2019s impending victory will encourage ammo companies to ramp up production and get ammunition back on the shelves. That Metz sees \u201cstrong demand continuing\u201d is a good sign, but it\u2019s anyone\u2019s guess how long it will take to get back to anything resembling normal.<\/p>\n\n\n\n

***Buy and Sell on GunsAmerica!<\/a>***<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"

Vista Outdoors, the parent company of ammunition brands Federal, CCI, Blazer, and Speer (among others), announced during an earnings call last week a yearlong backlog of ammunition orders worth $1 billion.<\/p>\n","protected":false},"author":54,"featured_media":112547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[7,111,593,240],"tags":[299,132,1981,617],"featured":[],"hunt365":[],"class_list":{"0":"post-137485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gunsamerica-authors","8":"category-industry-news","9":"category-jordan-michaels","10":"category-this-week","11":"tag-ammo-2","12":"tag-buzz","13":"tag-federal-premium","14":"tag-industry-news"},"yoast_head":"\nVista Outdoors Announces 1-Year, $1 Billion Ammunition Backlog<\/title>\n<meta name=\"description\" content=\"The parent company of 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