{"id":111978,"date":"2019-07-01T05:11:19","date_gmt":"2019-07-01T09:11:19","guid":{"rendered":"https:\/\/www.gunsamerica.com\/digest\/?p=111978"},"modified":"2019-07-01T05:11:19","modified_gmt":"2019-07-01T14:12:34","slug":"meprolight-usa-hires-general-manager-vp-of-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/gunsamerica.com\/digest\/meprolight-usa-hires-general-manager-vp-of-sales-and-marketing\/","title":{"rendered":"Meprolight USA Hires General Manager, VP of Sales and Marketing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2019\/07\/1dacaae6-8a9b-4d80-8c38-7690e0d330e8.jpg\" target=\"_blank\" class=\"clickTracking\" campaign=\"meprolight-usa-hires-general-manager-vp-of-sales-and-marketing\" title=\"Meprolight USA Hires General Manager, VP of Sales and Marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"475\" src=\"https:\/\/www.gunsamerica.com\/digest\/wp-content\/uploads\/2019\/07\/1dacaae6-8a9b-4d80-8c38-7690e0d330e8.jpg\" alt=\"\" class=\"wp-image-111979\" srcset=\"https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2019\/07\/1dacaae6-8a9b-4d80-8c38-7690e0d330e8.jpg 360w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2019\/07\/1dacaae6-8a9b-4d80-8c38-7690e0d330e8-114x150.jpg 114w, https:\/\/gunsamerica.com\/digest\/wp-content\/uploads\/2019\/07\/1dacaae6-8a9b-4d80-8c38-7690e0d330e8-227x300.jpg 227w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><\/figure><\/div>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td> <strong>Middletown, Penn. (July 2019) \u2013 <\/strong>Meprolight USA<strong>, <\/strong>the US Subsidiary company of Meprolight\u00ae, a world leader in a variety of optic solutions from electro-optics sights, thermal sights and devices,  self-illuminated sights, and innovative pistol sights, has announced that is has named Bill Yerby as General Manager, Vice President of Sales and Marketing for Meprolight USA. <br \/> \u201cI  am excited to be working with Meprolight,\u201d Yerby commented. \u201cAs a  global brand that is highly respected in the law enforcement and  military markets, I will continue to expand its reputation here in the  United States to include our law enforcement and commercial customers.\u201d <br \/> \u201cYerby\u2019s  success in building relationships and growing market share in the  outdoor industry is well known, and we are pleased to have him on our  team,\u201d Assaf Shimron, CEO of Meprolight\u00ae added. \u201cWe have made a  significant commitment to our US customers and the investment in our US  division will be sooner realized under the leadership of Bill Yerby.\u201d <br \/> Yerby  brings 29 years of experience leading high-performance teams  specializing in consumer goods for the outdoor sports and recreation  markets. As Meprolight USA\u2019s new GM and VP of Sales and Marketing, Yerby  will be responsible for growing the law enforcement and retailer  networks, developing strategies and increasing brand awareness in the  outdoor marketplace. <br \/> Most  recently, Yerby spent the past 17 years working with Vista Outdoor,  Bushnell and Bolle Brands as Director of Sales and Marketing focusing on  a wide range of high quality and innovative products for the outdoor  enthusiast. <br \/> Yerby  is well known and respected throughout the outdoor industry. He is a  leader with strategic vision and proven execution skills. His energy,  enthusiasm, and passion for the outdoor markets have earned him the  confidence, respect, and trust of his peers as well as retailers across  North America. <br \/> Yerby  holds a Bachelor\u2019s Degree in Business Marketing from California State  University, Northridge and enjoys many outdoor activities, including  hunting, fishing, and winter sports. <br \/> Stay current with Meprolight USA at <a rel=\"noreferrer noopener\" href=\"https:\/\/r20.rs6.net\/tn.jsp?f=001ySrsZzPw9SO-Nbfuj7L1hIgiR1jkD9YWoxeiGkd2hrHz-p0LvL1EZrOj4Pvk_AQFKeB68oOkp7hSUANX7mxrJvHgBr-xeqpjA-AK5ihNIaAhLuR3xcN7LQZo0MGuMsfYgJBpI-62XiBE5spyK5Q79Q==&amp;c=1Z8N-MA4GPU06shVKZpYwgVyCkaApf0sTiDqDUAvap6GVU3CcU-UEQ==&amp;ch=QNuMWliLlZuBjsFEuiZIJT3FQwbKP8G0-Mj_fC9KxnUkTwiGJS266w==\" target=\"_blank\" class=\"clickTracking\" campaign=\"meprolight-usa-hires-general-manager-vp-of-sales-and-marketing\" title=\"Meprolight USA Hires General Manager, VP of Sales and Marketing\" target=\"_blank\">www.meprolight.com<\/a>, \u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/r20.rs6.net\/tn.jsp?f=001ySrsZzPw9SO-Nbfuj7L1hIgiR1jkD9YWoxeiGkd2hrHz-p0LvL1EZpKoYq18w74iDkEeb4onXJXifOLNigPg3fYaJNvzJN0Vbzjfp9J31RM8TazE9RMfX9L5vj9i54ogfMMCxZZJHfrFNTr4o8jB5vv7rUQcUnywW84eb-OAtBE=&amp;c=1Z8N-MA4GPU06shVKZpYwgVyCkaApf0sTiDqDUAvap6GVU3CcU-UEQ==&amp;ch=QNuMWliLlZuBjsFEuiZIJT3FQwbKP8G0-Mj_fC9KxnUkTwiGJS266w==\" target=\"_blank\" class=\"clickTracking\" campaign=\"meprolight-usa-hires-general-manager-vp-of-sales-and-marketing\" title=\"Meprolight USA Hires General Manager, VP of Sales and Marketing\" target=\"_blank\">Facebook page<\/a> \u00a0or <a rel=\"noreferrer noopener\" href=\"https:\/\/r20.rs6.net\/tn.jsp?f=001ySrsZzPw9SO-Nbfuj7L1hIgiR1jkD9YWoxeiGkd2hrHz-p0LvL1EZrOj4Pvk_AQFv_cKjSvWqreTGVnghX77L0F4elcDo-hZxyDuElqm7RA-XsLRcw4_Pm-taOpn168YyERqV473_X0MGmSk558C296lVcW03KTxhQXUOYil948=&amp;c=1Z8N-MA4GPU06shVKZpYwgVyCkaApf0sTiDqDUAvap6GVU3CcU-UEQ==&amp;ch=QNuMWliLlZuBjsFEuiZIJT3FQwbKP8G0-Mj_fC9KxnUkTwiGJS266w==\" target=\"_blank\" class=\"clickTracking\" campaign=\"meprolight-usa-hires-general-manager-vp-of-sales-and-marketing\" title=\"Meprolight USA Hires General Manager, VP of Sales and Marketing\" target=\"_blank\">Instagram<\/a>.<strong> <\/strong> <\/td><\/tr><\/tbody><\/table>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout <strong>Meprolight\u00ae:<\/strong>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMeprolight\u00ae\n is a leading International Electro-Optics company, developing, \nmanufacturing and marketing systems for infantry, armed forces, law \nenforcement agencies and civilian markets since 1990.\n<br \/><\/td><\/tr><\/tbody><\/table>\n","protected":false},"excerpt":{"rendered":"<p>Meprolight USA, the US Subsidiary company of Meprolight\u00ae, a world leader in a variety of optic solutions from electro-optics sights, thermal sights and devices,  self-illuminated sights, and innovative pistol sights, has announced that is has named Bill Yerby as General Manager, Vice President of Sales and Marketing for Meprolight USA. <\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_specdata_upc":"","_specdata_placement":"","footnotes":""},"categories":[1803,240],"tags":[1802],"featured":[],"hunt365":[],"class_list":{"0":"post-111978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news-wire","7":"category-this-week","8":"tag-news-wire"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - 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