NRA releases powerful new anti-Bloomberg video

As election season draws closer, the National Rifle Association is rolling out the calvary to defeat political candidates backed by former New York City mayor Michael Bloomberg and his pro-gun control organization Everytown for Gun Safety.

The latest NRA salvo comes in the form of a 30-second TV spot featuring Kimberly Weeks, a Colorado resident who was sexually assaulted by a man in 2006 while attending college.

During the commercial, Weeks slams the billionaire business magnate for wanting to infringe upon her Second Amendment rights to keep and bear arms for self-defense.

“Mr. Bloomberg, you do not have the right to tell me how to defend myself,” Weeks says, looking into the camera.

She also points out the apparent hypocrisy with his stance, noting that Bloomberg wants to trample her “gun rights for self-defense while he surrounds himself with armed guards.”

Following the mass shooting at Sandy Hook Elementary in Newtown, Connecticut, in December of 2012, Colorado enacted two gun control laws, a universal background check mandate and a ban on magazines holding more than 15 rounds of ammunition. Both measures were heavily supported by Bloomberg.

In a statement to USA Today, NRA spokeswoman Jennifer Baker said people have the “right to protect themselves however they choose to do so,” suggesting in this context that there shouldn’t be limits on magazine capacity for law-abiding citizens.

“The five million men and women of the National Rifle Association are committed to revealing the real Michael Bloomberg and his anti-freedom agenda to the American people,” Baker continued.

Yet, a spokeswoman for the Colorado chapter of Moms Demand Action for Gun Sense in America, which along with Mayors Against Illegal Guns makes up Everytown, said the new laws are saving lives.

“While the Washington gun lobby runs political ads, Colorado’s gun laws are working to protect women from gun violence,” said Jennifer Hope, adding that the organization will work “to preserve laws that protect our families and communities.”

The overall goal of the NRA’s $2 million ad campaign is to paint Bloomberg as an out-of-touch, anti-2A elitist and thereby tarnishing the reputation of any candidate associated with him. Will it work? Will voters buy into the anti-Bloomberg message?

Well, not if Bloomberg has anything to say about it. Undoubtedly he’ll be pouring his seemingly unlimited funds to fight back against the NRA. It’s anyone’s guess at this point who will come out on top.