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Burris grows the Veracity PH lineup with three new models.

Burris Optics Adds New Models to Veracity PH Riflescope Line

For 2024, Burris grows the Veracity PH lineup with three new models boasting a shorter and lighter design, expanded power factor offerings, two new reticle designs, and an improved optical system ED glass.

The Merger Duo NXP50 binos from Pulsar.

Pulsar’s Merger Duo NXP50: Uncover the Night

With the Merger Duo NXP50, Pulsar’s new first-in-class multispectral binoculars, you’ll be able to uncover night scenes like never before.

Erich Pratt announces the GOALS.

GOA Announces First-Ever Convention: GOALS!

Gun Owners of America (GOA) is gearing up for a big event in Knoxville, Tennessee, this August. They’re launching their first-ever Gun Owners Advocacy and Leadership Summit (GOALS), and it’s shaping up to be a big deal.

A JDJ .950 vs a 556.

Fat Mac .950 JDJ Triumphs at RIA Auction!

Taking center state on day 1 of the three-day auction was the sale of the colossal “Fat Mac” .950 JDJ, a rare and massive firearm, which fetched an impressive $99,875!

SIG SAUER announced the ROSE Seminar Series will return in 2024 with eight dates confirmed.

SIG Releases Schedule for 2024 ROSE Seminar Series

Back by popular demand, SIG SAUER is pleased to announce the ROSE Seminar Series will return in 2024 with eight dates confirmed and scheduled at SIG Elite Dealers across the U.S. 

SK Guns is proud to announce the release of the Pascual Orozco-inspired firearm.

SK Customs Introduces the Third Production in the ‘La Revolución’ Series: ‘Pascual Orozco’

SK Guns®, the Nation’s only series-driven, limited-edition manufacturer of custom firearms, is proud to announce the release of the Pascual Orozco-inspired firearm, the third production in the historic Mexican “La Revolucion” Series.

ATF Guidance Letter for Stabilizing Braces Says Each Firearm Considered on 'Case by Case Basis'

ATF ‘Zero-Tolerance’ Revocations Continue at Blistering Pace

There’s more. ATF took the unprecedented move to “name-and-shame” businesses that saw their licenses revoked or that ceased operations.

Remington's new sweepstakes.

Remington Launches Full Safe Sweepstakes

Remington Ammunition has officially kicked off the Full Safe Sweepstakes – Big Green’s biggest consumer sweepstakes yet.

Armasight promotion of new thermal bundle.

Armasight Unleashes the Night with Exclusive PVS-14 Magnifier Bundle Promotion!

Armasight, the trailblazer in Thermal and Night Vision, ignites Q1 with an exclusive dealer promotion.

NSSF's report on background checks for Jan. 2024.

Background Checks in January Indicate Steady Interest in Gun Ownership Despite Dip

That’s a 5.6% decrease from January last year. Even the unadjusted FBI figures dropped by 16.6% compared to the same month in 2023.