  The Taurus Model 738 TCP is one of those guns you don’t hear about much, but it has a huge following. Now that Taurus is getting its quality control together, the gun deserves a fresh look from a specifically female perspective. At street prices slightly over $200 for the base model and a little more for pink ones like this with the stainless slide, these personal reviews tell a story that the TCP is worth a hard look for concealed carry and self defense.
 Taurus handguns come with this nifty trigger locking system built into the guns. There is no cable lock to remove or thingy to pull off the trgger guard. A key in the side of the gun unlocks the trigger with a partial turn.
 Most models of the TCP also come with this nice cordura case. This is the gun as it comes out of the box, with a quicktie through the barrel.
 Many of our shooters commented that the slide is easy to rack, which is important for female shooters with smaller hands.
 Informal shooting with Carrie’s TWAW testing crew, comparing the TCP to other small .380 caliber semi-auto pistols in its class. This is Amber Crue.
 Lora Snow shooting the Taurus TCP.
 Draw and fire drills with Renee Ramsey.
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Taurus Model 738 TCP
by Carrie Lightfoot
The Well Armed Woman
There are a lot of guns in the market that gun nuts take for granted. They are basically good guns that have been around for a long time and sell a ton, yet they are really nothing special. But with all of the new shooters coming into the market, particularly women shooters, some old and extremely average guns are developing a dedicated following because they work, they fit great, and they are not expensive. Never one for big headlines, the Taurus TCP, also known as the Model 738, is a 10.2 ounce .380 6+1 that is carried by thousands of people every day, yet you rarely if ever see an interesting review or article on the gun. It is the lightest Taurus ever made, and since the arrival at Taurus of Mark Kresser and a new focus on consistency and quality control, the Taurus TCP deserves a fresh look. We asked our resident girl guru Carrie Lightfoot from The Well Armed Womanto take the gun for a spell, and have her whole crew shoot it and let us know what they think. Overall the gun did really well in the eyes of these very critical ladies, and they felt that the TCP was designed to be “just right” for the woman shooter. Here is Carrie’s overview:
As I opened the box of the TCP, which came directly from Taurus, I noted how neatly and simply it was packaged with no extra “fluff”. Likely not an attribute that is going to help to save your life but important none of the less as I believe that just as how we “dress” says a lot about who we are, how a firearm manufacturer packages and presents its firearms also says a lot about them. So, my first impressions were good ones!
I received a pink polymer with stainless slide model of the 738 TCP .380. I am personally not a pink girl, but I must say the soft matte pink color on this one was pretty nice. It’s also available in black. The tiny 738 comes in a great little nylon holster pouch which could be belted or clipped to clothing, purse or range bag. I value versatility and function – a multi-use case/holster provides just that.
Unholstered, this sweet little gun measures only 3.75 H X 5.25 L X .87” W (with magazine). It came with two 6 round magazines and the keys for the Taurus Security System. This is a standard built in security mechanism that comes on the entire Taurus family of semi autos and revolvers where when engaged the pistol cannot be fired. The small key fits into the small hole on the frame of the gun and with a quick twist the gun is disabled.
Of course my package also contained the owners manual. As women we love to follow directions and read owner’s manuals right? Actually, most of us do and it is an important first step when receiving any new gun into your possession. The Taurus manual was well done. Clear easy to follow directions and descriptions with great illustrations that were easy to understand. Much better than directions that have come with some of the children’s toys I have had to put together on Christmas Eve!
One of the things I do with any new firearm is take it apart and put it back together again. It’s a great way to get acquainted with and bond with the gun. Again, the directions were clear in the manual and I found the disassembly video on the Taurus website product page very helpful. The TCP is a very simple gun to disassemble and assemble which can be very appealing to a new woman shooter.
Once well acquainted, it was time to take the 738 TCP .380 to the range and put it through some paces. I have a great advantage when doing reviews in that The Well Armed Woman has over 100 women’s shooting chapters all over the country so I have thousands of women who can help me! This time I have the Copper Canyon AZ Chapter eager to help me give the 738 TCP a complete testing! Some of the ladies were brand new shooters and others were more experienced with firearms. We put hundreds of rounds though it and interestingly much of the feedback was similar from both new and experienced shooters. Here’s what they said:
“I can’t believe how tiny and light this gun is”
Everyone was shocked by the small size and light weight of the gun. Size and weight are big issues for women who want to conceal carry a firearm. With so many clothing styles and with our unique sizes and shapes, finding a firearm that can be concealed well amongst our curves and other “natural attributes” is a top priority for women second to reliability. This gun is likey one of the most concealable firearms made that carries more than two rounds. Being so light, it is important to keep a firm grip and wrist to aid the gun in fully cycling each new round. A limp grip or wrist can interfere with the subsequent round chambering properly.
“There are no rough edges, so would be great CC gun”
Woman are drawing guns from some unusual places. Whether from a bra, boot or bag any protrusion, sharp edge or lever creates the risk of the gun getting snagged or caught and impeding the draw which gives up precious time. The low profile and fixed sights leave nothing to snag. The Taurus 738 TCP is about as sleek as a gun can be. The slide lock is almost flush to the frame of the gun which keeps the surface smooth but can be a little tougher to release. You commonly don’t see a manual slide lock on a gun this size, so this is a very nice plus. This very clean design means smooth, snag free drawing which is an extremely significant detail to consider when purchasing a concealed carry gun.
“It should come with an extended magazine, so I can grip it better”
We don’t normally hear women commenting on the grip of a gun being too small. But, because this gun is so small (which is exactly what it is supposed to be) most of us ladies with smaller hands found it a bit akward to grasp the grip with our pinkies dangling. A pinkie extension can be added or you can purchase an extended magazine if you need that little bit of extra length. The grip had ample texture and grooves for a secure non slip grip.
“The slide racks pretty easily”
This is something else you don’t typically hear from women when handling a semi automatic pistol. Racking the slide for most women creates that fingernails on the blackboard sensation as it causes so many women frustration. With smaller, weaker hands, racking the slide can be a real deal breaker for many women when making the decision of which gun to purchase and is likely one of the reasons many women gravitate toward revolvers. Proper technique can make a huge difference but the decision is likely made before a woman knows much about the proper technique. For many women technique isn’t enough anyway – they just can’t manage the slide because it is too tight and stiff. The slide of the Taurus 738 TCP right out of the box with its deep and plentiful serrations was easy to manipulate. This is a huge advantage this gun has over many similar sized 380’s. The slide also locks back when the last round has been fired which helps provide the visual that all rounds have been fired and can also save precious moments when reloading. This is a great feature not usually found on guns this size and one that adds real value to the 738 TCP.
“I like the trigger on this gun”
The trigger pull is great on this gun – long and smooth with no “surprises”. It’s not too light, it’s not too tight and it’s one of my favorite features of this gun. Having a smooth and consistent trigger pull is not only more “comfortable” to shoot but also helps to give the shooter confidence. It encourages a steady smooth motion as there is less anticipation than found with a trigger that has a “hitch” or “bump” as some women call it. This pistol, like most ultra small concealed carry guns, has no external safety so the bit of tension and the length of the pull is important as it provides the assurance that you fully and intentionally want to pull the trigger. I have found that many of the smaller, less expensive .380’s have “jerky” trigger pulls that tend to surprise the shooter. The trigger pull on the 738 TCP is like that of larger, more expensive firearm.
“It’s got more kick than mine, but it’s not too bad”
This gun is small, light and polymer – these three things are why it has a bit more kick than perhaps a larger, heavier gun. There just isn’t much bulk or size to absorb the recoil. Because that energy must go somewhere, it goes into your hand and arm. A gun like this is intendended to fit into some small tight places so to accomplish this it must be this size. It is intended to be used in an emergency situation when all that matters is stopping the threat. It absolutely meets these goals and expectations. It is not meant to be a gun that you shoot recreationally. Of course it is not going to be as “comfortable” to shoot as a full sized firearm but it would be unreasonable to expect that from a gun like this. Yes, you need to practice with your ultra compact concealed carry gun – just don’t expect it to be recoil-less. The recoil of a .380 is totally manageable and, for most, a very comfortable caliber to shoot.
Most of the women that fired this gun really liked it and couldn’t believe the low price point considering the fit and finish. When asked if they would carry it there was a resounding “yes”! These ladies felt they could carry it very comfortably, shoot it effectively and count on it to do what they needed it to do.
One of the great challenges for a women shooter is finding holsters that fit her body and her lifestyle. When I counsel a woman, I ask her to consider this when shopping for a gun and to make sure the model gun she chooses has the holster options that will meet all her needs. Perhaps one of the best things about the Taurus 738 TCP is there are ample fits and options for concealed carry ranging from bra holsters to thigh holsters and everything in between.
I think this gun is a great option for anyone looking for an ultra small, easily concealable gun for an excellent price. Retail on this gun varies from about $200 to $370 depending on slide. For the money you can’t beat that. Taurus also offers their great Unlimited Lifetime Repair Policy where they will repair your Taurus firearm free of charge for the lifetime of the firearm!
Yes, good things come in small packages and it looks like they don’t have to break the bank either.
I always enjoy reading articles like this. I feel very strongly about citizens protecting themselves from those that prey on others vulnerabilities, which is why I recently opened my own tactical store, http://www.practicaltacticalsupplies.com. As we grow I am looking to add more product lines geared towards women. I am a woman myself and have my CPL. I wish more women would take the time to get educated on how to use a firearm for protection. It’s nice to see that citizens are beginning to take more of a stand against would be criminals. Thanks for the article!
I can tell you from personal experience that this review is total BS. I paid $275 for mine two years ago. I have only been able to cycle maybe 20 rounds through it since I bought it due to constant jamming. The original barrel will not even feed ammunition, I actually have to hand load ammunition into the barrel to fire it.
So what did I do, I tried to take advantage of the “LIFETIME WARRANTY,” which is total BS on this gun. It costs over $80 to ship your gun to Taurus to take advantage of this supposed warranty. So, I thought I would be better of just buying a new $45 barrel from Taurus. The barrel they sent me is even worse than the original. The new barrel will not eve cycle without ammunition.
So basically I bought a useless hunk of metal. This is the worst firearm I have ever purchased, and I own a Jennings J-22.
My wife and i too had the similar problems. I bought two of them for her and i to use, Black/Pink. (matching TCP’s, mags and ammo). So, both her and i experienced cycling/feeding problems. I quickly showed her how to clear them, however we both kept having the issues. So, I sold them both and bought a pair of Glock #42’s, the baby Glock .380’s are so sweet. Her first time out shooting one with me was “Sweet, it has very low recoil compared to the TCP’s and it doesn’t hurt my fingers or try to flip out of my hand”. That smile on her face was enough for me to buy a second one and we have been baby Glock users ever since!! Regardless of your experience or firearm preference, please get one that fits your hand well, that you can shot well and are comfortable with! Now, get out there and practice! :{)
Take some Mag polish and a dremmel and polish your feed ramps every 3rd or 4th cleaning.
Or you could just use ball ammo but I prefer to polish it and use my Win white box FMJ’s.
I’m your average everyday mom, housewife, ER/ICU nurse. My first gun was a ruger 45 blackhawk which I bought when I was 17. Next gun was a browning 20 g side/side shotgun. I still have both of these and always will. I ride a heritage softail classic. I never had a Barbie. I grew up playing with lincoln logs and tinker toys. I have never been fond of pink.
I am now a 2 year survivor of breast cancer. I see pink in a whole new light. I recently bought a pink taurus 380. And when we got I phones a few months ago my husband bought a pink otter box for his. Mine is pink camo.
I don’t wear breast cancer survivor shirts. I don’t have hardly anything pink. But I think the irony of me having a little pink CC gun is awesome. It’s okay with me if an intruder laughs his ass off before I plug him. Anything that helps enable women to take care of themselves and their families is a plus in my eyes.
So glad I live in Texas where women are capable and respected.
My wife who has never had an interest in guns, saw one of these at a raffle, and decided that she wanted one. You must understand that my wife is a 6 year Breast Cancer Survivor and a HUGE Supporter of the Susan G. Komen Foundation, so anything pink attracts her. So some times it’s not just about it looking “Girly” it’s about what you belive in and support. I looked at it this way, if this is what it takes to get her interested in guns so be it.
I think it’s funny to hear guys saying pink guns are just a ploy. So are the camo guns to that are made as well. As the popularity of gun ownership grows the manufacturers will make specialized versions to appeal to a broader audiance. Everything goes through an EPS cycle (Elite – Popular – Specialized). The elite cylce for guns was many decades ago and as we surpass the popular cycle the specialized cycle takes over.
I’m sure plenty of people will want to respond that they think the camo guns are a dumb idea as well. Obviously there are probably plenty of people saying “it’s about time they made something like those pink and camo guns”.
one thing not mention is , it will operate with brass ammo only , other ammo won’t fire I’ve had mine for 18 months and had this problem until I used brass only , easy to conceal lightweight even with lazer attacted
The Taurus 738 TCP is a great piece of protection for anyone, fits right in the pocket and good to go.
I tend to agree with the general feeling of bubblegum colored pistols. I don’t like them – Period. I would think our manufacturers would stray away from sales driven colors if they favor the look of a childs toy. Not everything is pretty in pink.
Ultimately if you own/carry a gun, it is your responsibility to ensure the safety of everybody within range of the weapon. If the style or color of a handgun makes you any little bit uneasy, don’t buy it. Your gut knows better on most occasions.
We don’t have cars that are the same scale and color as battery powered toy cars. A firearm should not look like a toy and vice-versa.
As far as the 738 TCP is concerned as a CC/personal defense weapon, I think it’s a great little piece. It has purpose and place and seems to hold fit/function well. Taurus generally satisfies function, performance and price. Myself, I shoot the demon brother of the 738, the Millenium PT745.
I live in Calif cant seem to get there can you give any ideas
I’m not a pink person either. But what bothers me more about all these candy colored guns coming onto the market is that it’s much harder to distinguish a real gun from a kids toy. It used to be that only dummy guns or toys came in these colors to help everyone distinguish real from fake in a panic or training situation. I know every gun should always be treated as real and loaded. But still…. it’s realty getting hard to tell, and if it’s hard to tell for me, how hard is it for a child (or just a novice) who ends up in a situation involving one.
Pink, purple, black, grey, what does it matter what color, the bullet is the same and has the same results if the target is hit. A guns a gun, results are the same. I personally own several from a glock 23 down to a sig p238 red lady. There are times that I can’t carry the glock concealed but will care a S&W 9mm or the sig p238. Main thing is be legal and carry!
I noticed up above, in some comments, that a BG would fall down laughing when they saw a pink gun. That would probably be the best thing that could happen. My wife could just back away safely and come home. The BG would live and maybe thank his lucky stars and change his ways. My wife, which is a very good shot, would save the cost of the bullets. I would save attorney fees to protect her from prosecution of a justified shooting. Every one would win, which is a good thing. Just a thought …….
Thanks for the review.
I’ve been considering a smaller CC for those times when it is awkward to CC a larger weapon. I sometimes find myself places where CC is legal, but I am surrounded by folks who would be aghast if they knew I carry. Even if I draw it in their defense (and I most certainly would) they would still be aghast at any use of deadly force.
These people actually gave my wife and I a wide berth when they learned that we carry tear gas on our keychains. Sigh.
Not worth the hassle until the need for use is real and imminent. Thus the search for a smaller, but still deadly, CC firearm. I like that the Taurus 738 can use +P ammunition and I don’t think that a BG who has just been hit by a PD round in +P is going to shrug it off because it came from “a little pink gun”. Nope, he’s going to be more concerned about the fact that there is now a small hole in the front of his shirt, a big one in the back and a definite ringing in his ears.
If he’s in a position to even entertain a thought at all.
This sounds like a great choice for a self-defense pistol.
Actually this review of the Taurus TCP was about how women viewed the functionality and ease of use of the Taurus. The review was not about the pink color. The color of the gun has nothing to do with how it functions. I would think readers would be more interested in the capabilities of the gun, not its color. Why so many comments were made about the color, I have no idea. What’s the color have to do with how it shoots?
I bought my TCP about a year ago, and I have put about 250-300 rounds through it without an incident. I cleaned it once after my first box of 50. Most of the rounds have been the cheap Russian Tulammo with some Winchester thrown in. All functioned perfectly. At close range, I can put 5 rounds inside an inch. What’s not to like?? As to pink, who cares? In the good ol’ USA we are fortunate to have choices. You pick what you like. Mine’s all black.
My whole world is surrounded by men. My 3 sons, my husband, my step son etc. Frankly I have this gun in pink and black. The main reason it’s pink? The guys won’t touch it at the range. I don’t have to share my cool stuff with the boys! Self preservation 🙂
Pink guns are great!
My fiancé is very fashionable and she loves pink guns. There is plenty of black guns on the market for women that want them. But having guns in more color choices is great as it gets more people on the side of the 2nd.
I do not believe the gun company’s in any mean it to say “lil girl guns” I think they do it to get more fan base.
Any idiot that has a gun drawn on him or her and laughs cause it is pink is an idiot that would be good to be out of the gene pool.
I have to admit when me and my fiancé are at the range and she pulls out a pink firearm or 2 she gets sneers and comments. However she usually out shoots the majority so they quickly stop.
I get a sense of satisfaction from those trips 🙂
Not going to say anything is I have one and thinking of getting another 🙂
I’m just sooo happy and tickled that fashion is bringing women to the sport, and to their right to self defense. I don’t care what it takes to do that! I like these colorful weapons so much, it is tempting to collect them all!
Most people don’t want pink because it’s so bright but that’s not my issue. I have TCP in black but switched to the Ruger LCP which has a terrible trigger. However, on the Taurus TCP, if you fire a shot and don’t completely release the trigger and fire again, are should say attempt to fire again, you get basically a half fire. Sometimes this is still enough to fire the round but sometimes it’s not. If it doesn’t fire, the trigger goes into a neutral mode and you must rack the slide to be able to fire again. Of course, many will say, just make sure you release the trigger all the way before a second shot. I agree, but under stress and in a hurry to shot again, you may not completely release the trigger and when you pull again and it doesn’t shoot, you will be in a bind. I still have my TCP and am kind of hoping Taurus will address this. As for the bad trigger on the LCP380, Ruger apparently improved the 2013 models but will not admit they did. They sold millions of LCP’s and apparently don’t want to spend the millions to fix a terrible trigger. I asked and they gave me some lame answer, similar to the way the Federal Govt. answers when they don’t want to help you!-:)
Most people don’t want pink because it’s so bright but that’s not my issue. I have TCP in black but switched to the Ruger LCP which has a terrible trigger. However, on the Taurus TCP, if you fire a shot and don’t completely release the trigger and fire again, or I should say attempt to fire again, you get basically a half fire. Sometimes this is still enough to fire the round but sometimes it’s not. If it doesn’t fire, the trigger goes into a neutral mode and you must rack the slide to be able to fire again. Of course, many will say, just make sure you release the trigger all the way before a second shot. I agree, but under stress and in a hurry to shot again, you may not completely release the trigger and when you pull again and it doesn’t shoot, you will be in a bind. I still have my TCP and am kind of hoping Taurus will address this. As for the bad trigger on the LCP380, Ruger apparently improved the 2013 models but will not admit they did. They sold millions of LCP’s and apparently don’t want to spend the millions to fix a terrible trigger. I asked and they gave me some lame answer, similar to the way the Federal Govt. answers when they don’t want to help you!-:)
If what you describe is happening with the TCP it is most likely that you are limp wristing the pistol when shooting. I and my grand daughter have fired in excess of 700 rounds of mixed ball and hollowpoint without problem after teaching her to lock her wrist.
Below is a link to a Youtube video demonstrating the problem that Don Tros mentioned. It doesn’t appear to be a “limp wrist” problem. The problem appears to be when after firing a round and then releasing the trigger to fire again, but only allowing the trigger to release to the first click and then trying to fire again. I don’t own the TCP and I don’t know how many “clicks” you normally have on releasing the trigger but according to the video the problem happens after allowing the trigger to reset/release to the first click and then trying to fire again. He explains what is happening in the video. His concern was that in stress of of a shooting situation the shooter may not reset/release the trigger all the way causing the gun not to fire.
The TCP is a reliable little gun. I sell a lot of them and have never had one come back for any reason.
The color of a gun should not offend or concern anyone. Guns have been engraved, painted, gold plated, and decorated for centuries, so as long as the person who is carrying it is doing so responsibly and can shoot it accurately and effectively, don’t worry about what kind or color someone’s gun is.
You’re not the one who has to rely on it to save your life.
Good answer Jeff, variety the spice of life
Color is a personal preference and I could care less what others think of the color of my guns. I buy what I like. What about red or blue or camo?? What’s it really matter? Pink doesn’t say anything about the person using it except that they like pink. What if I have an orange gun, does that say anything about men, what about women? Worry about where they’re pointing and not what color they are.
My wife bought this gun in all black, it is a great little gun and the holster supplied is even better. It keeps the weapon handy and accessable without drawing attention. (It looks like a small diabetic pouch or cell phone/blackberry case) No malfunctions yet using a variety of ammo.
I agree the pink color is a little offensive to me, but so are a lot of other things people pay good money for. It is no less of a weapon due to being pink. This color obviously appeals to someone, and the product moves off the shelves. If the bad guy won’t take a pink gun seriously, he is going to have to get educated some way.
Kudos for being extra light, accepting a laser sight and +P ammo capability.
This is an excellent review of a very capable self defense pistol for easy concealment. Some may take issue with the .380 Automatic caliber, but with good practice and shot placement along with ammo advancements it is a very viable tool for individual protection. I like mine a lot!
Truly the reason for pink is flat out “”RAZORS”” yup hands down MEN get dark blue and black with metal ask a women to buy razors for her legs and I bet 100% of the time it will be( PINK or Light purple colored) at Wal-Mart….I think identification of pink plastic is for women but; not the norm? but I think also because I see so many girls and woman personalize the car or the office or anything the color should be left to the individual and not made general stereo typed….Women love the anodized revolvers ( RED, BLUE ,PURPLE ,HOT PINK, HOT ORANGE)and this should be left to grips and of course the COLOR to which the ladies prefer when purchased of any handgun or rifle? This is done with everything on earth and all shoes and clothes would be boom!! out of business overnight for the LADIES if they were just ONE COLOR; HUH?
This is my CC weapon I love it and YES I have it in PINK as I love anything Pink I do not feel any less capable of protecting myself. I do not feel bad because I like Pink it works great very light and fits me well. Only problem I have now is getting ammo for it around here but I love my Pinky and I take her everywhere great gun for the money.
I just bought the black Taurus TCP as a second CC weapon and got the Desantis Pocket Shot holster. This is a great combination for conceal carry in the back pocket of blue jeans or carry pant. I would consider this my summer gun because living in the Southwest, it gets hot and less clothing means harder to conceal carry. I haven’t had an opportunity to put any ammo through the Taurus but is looks like a solid gun. And its not for just the ladies either.
I purchased the Taurus as a CC weapon for myself, and absolutely love it. I did have a problem initially aiming the thing, and purchased a laser for the pistol. After getting the laser sited in, I am now on target all the time. The fact that this little pistol will take +P ammunition is a good thing also. The first two rounds in my magazine are +P hollow point for added take down power. I really love this little gun, and it fits nicely in my Jeans pocket.
I might add that I have run about 200 rounds through this little pistol, and the accuracy at 25 ft. (using the laser) is spectacular. I can run 2″ groups all day long. Using +P ammunition, you hand might get a little sore, because it has much greater recoil than standard ammunition, but the round is designed to penetrate about 17 inches of flesh and bone, and that makes this little gun as good as any 9mm I own. I did add the magazine extensions, and that improved control a great deal.
I have this same pistol as my concealed carry. (Actually I have two, just carry one). Of course mine is black and not the lady pink. I haven’t fired a lot of ammo thru it but when I bought the first one I fired two clips of ammo thru it. I worked like a charm. It was used and the seller said he never had a problem, but remember he was the seller. I am confident that if I ever have to pull it, it will function well. I like the light weight, the balance and the lockable slide. I added extensions to the clips because my hand is just a tab to big to grip with three fingers. The extension to the clip corrects that. In accuracy I would say it lacks something but for a concealed you are not shooting at a target at 25 yards. You can’t miss at 5 feet.
What is the deal with PINK? Is this stereotyping or what? Little Pink Barbie gets her gun.., or is there some tie to breast cancer? Everytime my wife sees a Pink pistol it’s an immediate turn off. She likes wood and steel, I personally believe that catering this color to women says something unequal about them. A “little girl” factor, as if they can’t appreciate guns in general. I know it’s marketing, and they must have done research on this but there isn’t one woman I shoot with that would even consider Pink as a favorable gun attribute. Just an opinion, sales volume and getting women in the shooting sports is what’s important.
I also thought that a pink gun was a little over the top. But I spoke to a young woman who manages her father’s gun store and is a certified firerams instructor. She trains a lot of women and I asked her about the popularity of a “pink gun.” She said they are every popular with the women and they sell quite a few pink handguns. Yes, its a marketing ploy but it a successful one. Regardless of the color of a gun, its better to have it then not have it. If they ladies prefer a pink gun then more power to them.
The pink guns do very well, and there are no models of pink gun that don’t come in black, so they are really just yammering for choir. Pink guns have opened up shooting for a lot of women who would have otherwise been intimidated. Even if you aren’t a girly girl who loves pink, it still says “this was made for you.” Do “professional women” complain that VS has too much pink underwear?
I agree on the opened up shooting for women who not only want individuality, but are probably turned off by the macho steroidal nature of shooting. I get such a kick outta seeing more women at the range with their colorful guns, it almost makes me want to collect them! They may be just a fad that might go away, but it will always put a smile of satisfaction on my face to see even folks’ little girls coming to the range now; with their pink cricket 22s!! (or at least that is what the gun looks like to me)
G.E. – as the commercial says , you bring good things too life. It is more important to bring young women to the firing line and teach them to defend themselves than to bitch about the color of their guns . As they become more comfortable with weapons they’ll grow into larger calibers . Hell , they even offer a pink A.R. (sporting rifle ) lol.
Brenboy, As a retired professional woman, I absolutely agree with you on the “pink thing.” I’m immediately turned off — it represents a toy to me, still that little girl attitude toward women. We are not all delicate, fragile, sissy females. Real women want a real firearm for protection, not a gimmick! The pink, in my opinion, would cause an aggressor to not take the defensive threat of a woman (or anyone holding it) seriously. Of course I suppose someone attempting to attack a woman who whips out her little pink gun would end up on the floor/ground laughing hysterically. Either that, or continue their attack only to discover the woman behind the ‘little pink gun’ seriously knows how to handle the situation. I prefer flat black and/or dark gray, anything non-shiny, and not easily drawing attention due to it’s color or reflected light. (I’m even sick of the ‘pink thing’ with breast cancer: come on we’re all big girls now and out of the pink Barbie stage.) I won’t buy anything pink and didn’t even when I was a young girl.
Donna, it’s fun, I have black guns, desert tan, green, think of it as piece of jewelry or a big person toy. Colorful and deadly.
I agree, pink looks stupid. Ruger makes one they call strawberry which I think of as red when I think strawberry. But theirs is definitely hot pink, which is I suppose better than this yucky pink. I suppose you can consider the ewww factor when the perp realizes they’re being threatened or shot with a pink pistol. I forget who makes it but there are a couple of revolvers out there in wild colors like pink and purple. I like that lady lilac ruger lc-9 myself but it’s a bit out of my price range and I think I’ll be getting the taurus for my first bang bang, this one has a great rep is supposedly all made in USA and has a lifetime warranty to boot. Only thing I worry about a little bit is the lack of a safety but I don’t plan to carry one in the chamber anyway. Other thing about a pink or purple pistol is that I don’t have to worry about the significant other trying to talk me out of it because they would never even consider carrying a purple or pink gun, lol.
Davidsons has a raspberry one of this gun but they don’t come out often.
I own a black one in raspberry. Hot, sexy, and accurate. My wife loves it. I wish I could find another Black TCP in raspberry, I would give up my Ruger LCP for it. The TCP is surprisingly accurate, much better then my LCP……………..
Donna and Sue ; I would like to see the eyes of a little “hoodie trayvon punk ” after he gets four or six -380’s in his chest after he pulls one of my female friends down for a good time . For that matter , I’d like to hear what rev Al and Jessie would say also by being shot by a PINK GUN .
My wife owned one of these as her very first gun. She’d had some scary gun related experiences as a child and was intimidated by their appearance. When she saw and held this pink one it didn’t frighten her as the black or stainless others had previously. It was a psychological thing for her and this was just the gun to get her started shooting which she loves to do now every chance she gets. She now has a Ruger SR22 in a raspberry color with stainless slide, she has shot my Glock 23 .40 cal, 9mm 1911, and also a .45. Whether or not I like the different colored guns or not is irrelevant, the fact is it’s what it took to get her to start shooting and get her concealed carry permit also. If it takes a hot pink, neon green or any other color to get someone started I say bring on the colors!!!
My wife likes the pink guns because she thinks they’re cute. She doesn’t like the pink Taurus 380 because its the color of pepto bismal…not cute. She is, however, getting the black one. I as a man think its awesome that women carry pink guns because, if they have to use it for its intended purpose of self defense, the last thing that the p.o.s. that is attacking her is ever going to see before his timely demise is a little girl(woman) putting him down with her little pink strap-on…it just doesn’t get any better than that…
Overheard at a gunshow years ago and gave me a great deal of insight.
“All right, I’ll buy one, but not one of those ugly black things!”
Brenboy what about desert sand, green, carbon fiber, white, choices, if we had no choices we would all drive a white chevy 4 door. If your girl does not like pink get black, or green, or tan